40 Seconds of Caring Can Changes a Patient’s Health Trajectory
When Covid-19 hit North America, frontline workers were hailed as the heroes, and we all sang our praises by clapping, banging pots and ringing bells. And, all the while, we’ve neglected the essential personnel working in the background at our hospitals. Often seen as the “invisible” workers are the custodians of the hospitals. The ones…
How to Stream a Zoom Meeting on Facebook Live
You can stream a Zoom webinar or meeting LIVE on Facebook to your Facebook timeline, a group or a page that you have admin access to. This means that your participants can join via Zoom or watch and comment on Facebook Live. So why would you use Zoom and not just use the Facebook Live…
Shocking Statistics about Marketing During COVID-19
When COVID-19 swept through our world, it disrupted everything from the way business is conducted to the way we go grocery shopping. And this also rings true for marketing. Old marketing tactics may not be your best bet as consumers are craving loyalty and trust. These are two words that any marketing campaign must evoke…
It’s Tempting, But Don’t Do It
Has buying an email list to quickly grow your number of contacts ever crossed your mind? This can happen when someone is desperate to grow their business quicker. While it may seem like a good solution, we’re covering reasons why purchasing a list is going to harm your reputation, not only with contacts, but also…
How a Devoted 15-Year-Old Inspired Others to Care for their Seniors
When COVID-19 swept through the country and left everyone grappling with the new normal, many forgot about the most vulnerable members of our society – our beloved elders. This wasn’t the case for 15-year-old Hita Gupta. She took it upon herself to organize goodie bags filled with puzzles, adult coloring books, and colored pencils to…
Social Media Usage Skyrockets
With over 3 billion regular social media users prior to the pandemic, there have been significant increases in daily screen time since it began. A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the…
Why Would You Want to Host an Online Event?
Without us having a definitive end in sight for when we can gather together again and connect on a more face-to-face basis, there are virtual, online gathering options that you can begin to adopt so that you can deliver your message to your contacts and continue to build relationships and loyalty outside of phone calls,…
Working from Home Myths & Ways to Overcome WFH Challenges
At this point, we have all become experts at social distancing, and working remotely from home has become a new normal until further notice. However, it is not business as usual. The majority of people have been thrust rapidly into an online life and are having trouble navigating how to manage the change, how to…
5 Ways to Stay Close While Social Distancing
While forced isolation, voluntary social distancing and community lockdowns are proven to reduce the spread of coronavirus, it can also impact mental health, causing feelings of loneliness, separation and depression. Thankfully, in the world of modern technology there are still ways to virtually stay connected to family, friends and loved ones during these times. Phone…
4 Small Ways to Offer Support Safely & Locally
As COVID rages on and is having astronomical effects on everything from the economy to employment rates, people are stepping up more than usual to embody the spirit of generosity during these difficult times. One New Jersey landlord took it upon himself to waive rent for 3 months for all the tenants in his building…
5 Ways to NOT Go Silent on Your Clients through COVID-19
As COVID-19 continues to impact more and more lives, we’re all having to get used to keeping ourselves physically separated and distanced from one another with self-isolating measures. Now, as we are staying at home and limiting in-person interactions, it is more important than ever to find ways to remain connected to your spheres of…
What The Heck Is TikTok & Should You Be Using It?
Have you heard all the noise about TikTok and perhaps been wondering if it’s something you should be paying attention to? You may have been thinking that it’s only for youngsters, right? It’s that app that people lip-sync and dance on isn’t it? Well, at first look that may be what you see, but it’s…
Over 40 ways to stay entertained while staying at home because of COVID-19
As we practice social distancing and staying at home to reduce the greater potential impact of COVID-19, we now find ourselves navigating a very different way of being. To battle the cabin fever for those already at home or to curb some of the ongoing updates, we’ve gathered over 40 quarantine activities, with online links…
How Solving Math Problems Gained 300,000 followers on TikTok
A deli in the Bronx is making waves on social media for coming up with a creative 5 second twist on giving. Ahmed Alwan, a 20-year-old college student, and son of the Lucky Candy store owner, has a history of giving. Always giving coffee or free food to those he sees homeless on the street.…
Don’t Make These 6 Postcard Mailer Marketing Mistakes
Direct mail is experiencing a renaissance as businesses search for new ways to reach prospects and customers. In case you missed the stats from last time, response rates from direct mail are on the rise and many brands are finding success by tapping into it. One of the easiest entry-level direct mail options is postcard…
2020 Social Media Trend Predictions
Want to up your game on social media in 2020? Then it’s important to know what trends will matter most this year. While there is no shortage of platforms where you could be investing your time, it all comes back to your audience. Are you getting in front of them where they’re spending their time?…
Is Direct Mail Marketing Still Effective?
If you feel like direct mail isn’t a hot new technology, you’re right. It’s not the latest, flashiest tool in the arsenal, but it is making a resurgence as companies try to reach their audiences in our pesky, overloaded digital marketing world. Learn 6 reasons why direct mail marketing is more effective than digital marketing…
How to Market to Different Generations Across Social Media
The generational divide in social media is real and especially important is crafting a message that makes a connection specific to the generation you service. As social media becomes more and more important to businesses as a marketing tool, it’s important to understand how to maximize your efforts when it comes to your target audience.…
What is Your Headshot Really Saying About You?
Believe it or not, your headshot is tantamount to the perception not just of you, but of your likability, competence and professionalism in your business. Your photo has an impact on the connection you make with your contacts (and let’s hope it is a positive one). Look at the results of these studies and find…
How Global Connection Grew Out of Watching Australia Burn
Stories of people launching fundraising campaigns and collecting donations on social media show how these platforms have the capability for an everyday Joe to become a hero and just how powerful a tool it has become in our lives. This was truly evident while Australia faced millions of burning acres and the loss of human…