The Best Way to Send Out Email Newsletters

A common question I receive from people interested in my real estate, mortgage and insurance customer newsletters is whether they can send them using their own email software rather than the hosted service I offer. (With a hosted service, you upload your email list to a website, which looks after the design, list management and…

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An Excellent Email Newsletter to Model

I've been on the mailing list of Printing for Less for some time and have always been impressed by their monthly email newsletters. January's is perhaps one of the best, so I thought it would be interesting to talk about why it's so good. You can see a copy of it here. 1. The newsletter…

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How to Lose Friends and Alienate People with Your Email Newsletter

Email newsletters – ezines – can be a powerful way to build a relationship with your clients and prospects by communicating with them right there on their computer. But if you abuse the easy access, low cost and immediacy of email, you run the risk of losing trust in the marketplace. Here’s a tongue-in-cheek look…

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Real Estate Agents (and Others): The Newspaper Newsletter

I hate it when people have an idea similar to mine and then blog about it first, so that I don't get the chance to claim it. Anyway, that person is Seth Godin, so I'm not mad. Real Estate agents (and anyone else with a local business) should read his post, Time to start a…

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Now’s the Time to Add Value

Check out this post by John Jantsch at Duct Tape Marketing. I particularly agree with this point: Add value before discounts – One of the first places businesses cave is on pricing. Customers are getting a little tighter with the cash, so the inclination is to cut the prices to make the phone ring. It…

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Is this the Year of the Customer?

On the same theme as my post yesterday, check out Drew's Marketing Minute Blog and in particular the links from this post to his other articles. He's right. This will be the year of the customer. It's time to stop throwing money away by ignoring them.

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Why 2009 is the Year of the Customer Relationship – and What You Can Do About It

I was tweeting with a friend (yes, I’m on Twitter now – follow me!) who had some exciting news to share. It was a wonderful way for her to start the new year. We agreed that 2009 is going to be a very good year for people with enough get-up-and-go to take the bold action…

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