Shocking Statistics about Marketing During COVID-19

When COVID-19 swept through our world, it disrupted everything from the way business is conducted to the way we go grocery shopping. And this also rings true for marketing. Old marketing tactics may not be your best bet as consumers are craving loyalty and trust. These are two words that any marketing campaign must evoke…

Continue Reading →

It’s Tempting, But Don’t Do It

Has buying an email list to quickly grow your number of contacts ever crossed your mind? This can happen when someone is desperate to grow their business quicker. While it may seem like a good solution, we’re covering reasons why purchasing a list is going to harm your reputation, not only with contacts, but also…

Continue Reading →

How a Devoted 15-Year-Old Inspired Others to Care for their Seniors

When COVID-19 swept through the country and left everyone grappling with the new normal, many forgot about the most vulnerable members of our society – our beloved elders. This wasn’t the case for 15-year-old Hita Gupta. She took it upon herself to organize goodie bags filled with puzzles, adult coloring books, and colored pencils to…

Continue Reading →

Social Media Usage Skyrockets

With over 3 billion regular social media users prior to the pandemic, there have been significant increases in daily screen time since it began. A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the…

Continue Reading →