Testimonials: A Way to Make Your Newsletter More Powerful
I was reminded yesterday of something you can put into your newsletter that will make it much more effective. It's called Social Proof. Here's the thing: people are much more likely to believe what other people say about you than anything you say about yourself. That's obvious, really. So that's why I encourage you to…
A Whole Bunch-a Stuff on Content Marketing
If you're looking for a whole bunch-a information on content marketing (I guess that's the board category that newsletters fall into), you should header over to Alltop's section on that topic. And I'm delighted to say that today this blog was added to their list of resources, alongside such as stars as Copyblogger and Seth…