One way to put video in your newsletter

I was at Infusionsoft’s annual user conference in Scottsdale last week, and a straw poll among the audience found that people were split 50-50 over whether they preferred reading text or watching videos online (particularly when it came to sales websites). What’s clear is that you cannot afford to ignore video when half your audience…

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The Back-to-Front Secret to Getting ‘More’

I’ve been thinking a lot about giving recently. And not just because I’m still recovering from the holidays.   The thing is, you get more by giving . Let me explain. Take a look at this post by Hugh MacLeod . It talks about how many well-known (and not so well-known) marketers are “selling by…

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