Look at all these expert writers!

I just finished giving a client a critique of their marketing materials, and one of the things I suggested was that they need to get writing – create some articles and reports that show they know what they're talking about, that they're an expert. It can't be that hard to do…because lots of people are…

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One way to put video in your newsletter

I was at Infusionsoft's annual user conference in Scottsdale last week, and a straw poll among the audience found that people were split 50-50 over whether they preferred reading text or watching videos online (particularly when it came to sales websites). What's clear is that you cannot afford to ignore video when half your audience…

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Print and email newsletters: which is best?

Print and email customer newsletters both have their merits. The answer as to which you use depends on one question: which will bring you the best return on investment?  

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Is a newsletter right for my type of business?

If you’re building a business for the long term (and that’s the only real way to build a profitable enterprise), a newsletter will you in two crucial areas: positioning yourself as an expert and keeping in touch with the people who matter.

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The Back-to-Front Secret to Getting ‘More’

I've been thinking a lot about giving recently. And not just because I'm still recovering from the holidays. The thing is, you get more by giving . Let me explain. Take a look at this post by Hugh MacLeod . It talks about how many well-known (and not so well-known) marketers are "selling by giving"…

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