Inspiration for real estate newsletter topics
You probably have a lot of ideas for stimulating, fascinating articles in your head right now. But here’s the danger. If you don’t start keeping an eye out for these gems of ideas, the evasive little devils will disappear on you. As I said before, when inspiration strikes, write it down. Maybe you don’t have…
Real estate newsletters – general rules of writing
People who come from a journalism or English-major background have an advantage—they’re less likely to suffer from graphophobia, and they probably have a sense of writing structure and format. On the other hand, they’re more likely to self-judge and worry about writing “perfect” copy. But never fear—whether you’re a confident author or a nervous newbie,…
The forget-me-not real estate agent
Where did you go the last time you bought special occasion flowers? Can you remember without looking up your credit card statement? Had you ever been there before, or did you pick the florist ‘on the way’ to somewhere else? Or did you screech to a stop when you saw the FLOWERS sign, remembering that…
Why real estate newsletters are more important than ever
Less than 20 years ago, everyone needed to contact a real estate agent to get information about a listing. Now… they go online and it’s all there. They even go to Zillow and *think* they get a home’s real price. Tomorrow? Maybe they will find a way to bypass agents altogether. So what worked back…
My best year ever
Sometimes people ask us for examples of successful customers. Here is an email that came in this week: Hi Kyla I wanted to share my thoughts with you on my business. I am having my best year ever this year – I have been marketing my neighborhood of 250 homes for gosh, I don’t know…