10 Email Newsletter Design Best Practices

Mequoda Group has just published a useful, free white paper on email newsletter design best practices. You can download it free here.

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The Long Tail of Newsletters

I often hear stories that clients consider amazing. It goes something like this: I sent my newsletter to this person six months ago. And today they called me! Can you believe they kept the newsletter all that time and then got in touch?! Well, yes, I can. If the newsletter is good. Here's the thing:…

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Why Quality beats Quantity in Newsletter Subscribers

I was listening to an interesting webinar from Vertical Response (they're the guys I've partnered with for my email newsletter service) today. Several things came out of it worth noting – I'll blog about them all in the coming days. One of the stand-out points was about list size. The bottom line on list size…

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A Lesson in How Not to Handle Customer Criticism

Must thank Ryanair – the low-cost airline – for showing us all how NOT to handle comments from customers (and potential customers). Having people who take the time to contact you about potential flaws in your website, product or service is a great honor. It shows they care. And if you listen to them, there's…

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Excellent Example of a Customized Real Estate Newsletter

I love it when people make an effort with their marketing. (Because – to be honest – so few people really do all that it takes to break through in their market, particularly in the current economy.) I love it even more when my members take the product I offer one stage further and make…

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Good and Bad Email Newsletter Campaigns

At least twice a week I have a conversation with a client or potential client about who they can sign up to receive their email newsletter. This conversation most often occurs with people who are new Realtors, insurance agents or mortgage brokers because they don't yet have a list of past clients. Can they sign…

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