10 Real Estate Drip Email Templates That Convert

While we offer professional real estate newsletters as a service, there are things you can learn about how to create great custom drip marketing content for your real estate business. If you want to learn more about our great service, check out our site. If you want to know the nuts and bolts, read on.

What is Real Estate Drip Email Marketing?

Drip email marketing in real estate is an email campaign that slowly and steadily trickles (or drips) information to your buyers and sellers to help them move along the pathway to buying or selling their home. Rather than sending out a huge email blast, these drip emails are precise and targeted. In other words, they’re always relevant to the person you’re sending them to.

Every drip email needs to offer something of value that makes the buyer or seller want to click on the email and take action, even a small action, closer to their end goal.

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How Do You Write a Great Drip Email?

The essentials of a great real estate drip email are to make it personal and relevant (even though it is largely automated). Follow these email steps when writing your headline:

The “From” Line

The From line should always be credible, someone that they trust. Ideally, the “from” should be you, the agent who they know and have a relationship with: “From: [Your Name}” If you don’t think they’ll recognize your name, the put “From: [Your Name] at [Your Realty Office]”

The Subject Line

The subject line is your attention grabber and it’s going to make all the difference in the world as to whether or not they open the link. You want it to be irresistible, urging them to open the email. BUT: you don’t want to be sensational or flashy, because you’ll sound like an advertisement. Sound personal and conversational, but have something worthwhile to say. (We’ll look at some examples below.)

Interesting and Relevant Content

You want the body of the email to tell your readers something that they didn’t know before, in a way that shows them you’re not just wasting their time. You want the email to be relevant to them and where they are along their journey.

Real Value

Your email should offer some real, tangible value. You want them to finish reading your email and be better off for it.


The majority of emails are read on mobile devices now, and you don’t want a pretty template to be totally skewed and out of frame because it’s not compatible with their phone.

Call To Action

Every email should invite your reader to take some action.

10 Real Estate Drip Email Templates That Convert

Latest Homes For Sale

To: Lead

From: Agent

Subject: Have you seen the latest listings?

Content: Have you seen all the new homes that are on the market? Check out the latest homes in the area by clicking here. I update the site everyday with new homes that would be of interest to you. Full property details are listed for all of them including square footage, asking price, and property history.


In-Depth Buyer Resources

To: Lead

From: Agent

Subject: Everything You Need to Know About Home Buying

Content: In my years as a real estate agent I have learned a lot and I want to share that with you in this comprehensive ebook that goes through all the ins and outs of buying a home in this area. Click here to download the e-book!


What Makes Your Area Great

To: Lead

From: Agent

Subject: 15 Reasons Why People Are Flocking to [Area]

Content: As you know, this area is growing fast, and there’s a reason why. In fact, I’ve found fifteen reasons why this place is booming and why houses are such a hot commodity right now. Read all about it on my blog.


Information About the Latest Sales

To: Lead

From: Agent

Subject: The Most Recent Home Sales in Your Area

Before you put your home up for sale, take a look at the statistics from the houses selling in your area. These comps will give you a good idea of what you can expect in the market and where you’ll be able to set your price point. Read my full market analysis.


Your Home Selling Report

To: Lead

From: Agent

Subject: The Last Year’s Full Sales Report

Content: Last year was a great year for me and my agency. I wanted to fill you in on all the details of the sales that we made and give you an idea of what you can expect when you list your house with us. Read the full annual sales report below.


What Makes You Great

To: Lead

From: Agent

Subject: Why I’m the Agent For You

Content: I know that there are a lot of agents that you could choose to go with when selling your house. It’s an important decision to make. I wanted to explain why I’m the person best suited to getting your house sold for the best price. Read my complete bio on my website and see how I’ve closed sales on many houses in your area with great success.



To: Lead

From: Agent

Subject: How Julie Smith Sold Her House In Three Days

Content: One of the people I’ve had the pleasure to work with is Julie Smith. She just sold her home in your area, getting eleven offers in just three days. Here’s her story and why she recommends me as the real estate agent for you.


Home Selling Tips

To: Lead

From: Agent

Subject: Does Your House Have Any of These Red Flags?

Content: There are a lot of red flags a buyer watches out for when walking through a house. Some are obvious, like cracks in the foundation or sagging roofs. But some would surprise you: did you know that sometimes a coat of fresh paint signals that you’re trying to hide a water stain? Learn more red flags on my blog.


Why An Area is Great to Live In

To: Lead

From: Agent

Subject: What Makes This Area So Family Friendly?

Content: You probably know that homes are selling in this area fast, but do you know all the reasons why? Yes, the schools are great, and yes there is plenty of green space. But there’s more to it than that. Check out my blog to read the ten reasons that families are flocking to this area.


National Data and Statistics

To: Lead

From: Agent

Subject: Have You Seen the Latest Data About Our Metro Area?

Content: The Department of Housing and Urban Development just released figures about the cities in our region that are growing rapidly, the average home prices, and the time on the market. To read the full report click here.




Here at ReadyToGoNewsletters, we know that it’s hard to capture attention and stick out amongst all the noise out there. Even if you have valuable things to say, who has the time to organize and compile it all, especially on top of showings, interacting with prospective clients and finalizing deals? That’s why we created our pre-prepared real estate newsletter—for real estate agents who want to reach out and keep in touch but they can’t find the time.


With ReadyToGoNewsletters, we give you a turn-key real estate marketing solution that allows you to keep up with everyone in your sphere without lifting a finger. We create and send relevant content to your subscribers, giving them useful information and an excuse to see if they’re ready to take that next step towards a sale. Click here to request a sample or join the many other real estate agents that leverage real estate marketing newsletters to help expand their real estate business.

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