4 Tips for Consistently Producing Great Social Media Content for Your Small Business

A strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. Did you know that a recent study  showed that 43% of consumers search a brick-and-mortar business online before visiting for the first time. That’s a huge number! Which makes it crucial for small businesses, who…

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What Is Linktree?

Everyone has unique goals that drive their business and keep them focussed. But there’s one thing that all businesses have in common: they want to drive a ton of people to their website. And most businesses use Instagram. It’s a great platform. It allows you to share lots of lovely images. But there’s a catch:…

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The Top 3 Social Media Challenges Entrepreneurs Face in 2022

The social media landscape is forever changing. In the past year there was growth in many new social media players like TikTok, Clubhouse and Twitch. And the mainstays like Facebook, Instagram and Twitter also saw changes and growth. All this makes it more difficult for small businesses and entrepreneurs with limited time and limited budget…

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Get More Exposure By Using Instagram Tagging

Do you want more people to see your Instagram posts? Instagram tagging can help you grow your account when you use best practices. Whether you’re @ mentioning in the comments or tagging a photo, strategically connecting with other people on Instagram is a great way to get your content in front of a new audience.…

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Top 5 Business Podcasts Meant to Motivate and Inspire

If you are running a small business or a solopreneur starting to launch your dream, sometimes it can be hard to find the motivation or know the best path to embark on with marketing, direction, or workplace culture.  But who has the time to sit through a class or another endless zoom session? Luckily you…

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The Subtle Art of the Subject Line

Most of us marketers get tied up with what to write when creating blog posts or an email marketing campaign. The average email open rate is a mere 14.1 % for email campaigns, so if it feels like you have one shot at making eyeballs look at the content you lovingly poured your heart and…

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4 Common Social Media Marketing Mistakes to Avoid

Every business hopes to get their brand out in front of as many eyeballs as possible. And social media is a great way to do that. However, in an attempt to stand out in these crowded networks, it’s not unusual to make some mistakes. If you’re looking to reap maximum benefits from social media marketing,…

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Facebook Analytics Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal

Facebook quietly sunsetted their free tool, Facebook Analytics, as of June 30, 2021. Until then, people had access to reports and insights, and they were able to export charts and tables. Monitoring your analytics is crucial no matter what type of advertising you invest in. Analytics help marketers and advertisers increase their Return on Investment…

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Protecting Your Online Brand Reputation

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and in today’s culture building a positive brand image starts online. No matter the size of your business, people are talking about you. Prospects, customers, clients, and their friends. They are tweeting about your latest product or service, leaving a…

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9 Tips for Successful Real Estate Newsletters

If you’re a real estate agent, one helpful tool to develop relationships and let your clients and potential prospects know about you is sending effective newsletters.  But first, you might ask, “What can I gain from sending these real estate newsletters?” They help you stay connected with your audience, build your brand, establish credibility, advertise…

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Apps to Build a Great Company Culture with a Remote Team

Many workplaces started out required to operate remotely due to the pandemic and are now implementing a more permanent, flexible office policy. Remote work impacts the creation and upkeep of corporate culture, making for new challenges with employee morale. Your team’s culture acts as a guidepost. It sets the tone of workflow, decisions and behaviors…

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How Do I Design a Newsletter for Free With No Experience?

A real estate newsletter is one of the best ways to expand your real estate business. Many real estate agents don’t know where to start. After all, a real estate newsletter leans on quite a few specialties, such as design, copywriting and marketing to get that beautiful and informative newsletter out into the world. And…

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Do You Know the Science Behind Direct Mail Marketing?

The art of sending out greeting cards has been around for quite some time. In fact, the first greeting card in the U.S. can be dated back to 1906, when a young Polish immigrant began selling Christmas cards out of his horse-drawn carriage. But sending out greeting cards dates even further back to the 15th…

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10 Real Estate Drip Email Templates That Convert

While we offer professional real estate newsletters as a service, there are things you can learn about how to create great custom drip marketing content for your real estate business. If you want to learn more about our great service, check out our site. If you want to know the nuts and bolts, read on.…

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5 Tips To Use LinkedIn Video to Get Great Organic Reach

Thinking of using LinkedIn video to position yourself as an expert? Not sure what kind of video content to produce? We’ll share five tips in this article to help you get started. But first, why should you post videos on LinkedIn?  When most folks talk about video, they think of YouTube, Facebook, or Instagram. But…

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7 Ways How to Grow Your Email List with Opt-in Links

According to OptinMonster, email lists naturally degrade year over year by about 25% which is why it’s so important to keep growing your email list. In this post you’ll learn new ways to grow your email list and where you can utilize your opt-in links to keep your email list growing steadily. What’s an opt-in?…

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8 Best Practice Tips for Designing Feedback Surveys

Customer feedback is critical to both sustain and grow any business. A well-designed survey has the ability to engage and provide knowledge about your services, increase customer satisfaction, retention and, ultimately, referrals. Here are some top tips to help you design a killer survey. Explain why.  Why are you sending your customers this survey? Be…

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The Do’s and Don’ts of Webinar Etiquette

We’ve spent more time than ever in virtual meetings either as a guest or as a presenter. Have you been in a session and had that annoying person making inappropriate remarks in the chat? Or had the presenter drone on and on and on? Neither situations make for a pleasurable experience and it’s annoying to…

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How to whitelist an email address with Gmail, Outlook.com or Yahoo! Mail

What is “Email Whitelisting”? Whitelisting an email address means that you’re adding that email address to your list of approved senders. Doing this signals your email client that you trust this email address so emails from that sender can land in your inbox and stay out of junk folders. In this article you’ll find the…

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The Best Real Estate Website Builders

If you’re looking to increase your presence online, there’s only one thing left to do after dialing in that social media profile and reaching out to your contacts: build your own website. Sure, you could always direct people to that hard-to-find profile page in some random corner of the web, but if you want to…

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