It’s OK…give yourself a break

When I was a kid, one of my first tasks of the new year was to sit down and write thank you letters for Christmas gifts. My mother stood behind me until I ground them out, which meant that by mid-month (at the very, very latest) they were all in the mail. Phew! I’m a…

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7 Ways to Boost Response to Your Newsletter

I know from experience one of your biggest questions is likely to be: How do I squeeze more out of my newsletter? How can I get more response? The good news is, there’s lots you can do. Just doing one extra thing will help. So here we go: 1. The personal paragraph. I’ve written about…

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