Realtor Earns $19,950+ in Commissions with Real Estate Newsletter

If you need proof that real estate newsletters (indeed, any newsletters) work, take a look at these stats. One agent has been a member of my real estate newsletters service for nine months. Within that time, he has earned $19,950 in commissions with up to another $28,000 on its way. All these commissions came from…

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How to Increase Email Newsletter Open Rates

Although I believe that email open rates aren’t the most important statistic, it’s still worth investing time in raising the percentage of subscribers who open your email. Here are some things to test: Subject line: Is the subject line really relevant to your reader? Does it indicate that the information inside will help him do…

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Do Email Newsletter Open Rates Matter?

Ever invited 100 people to a party and then only 20 show up? Kind of disappointing, isn’t it? You feel like you’re No Friends Simon. But actually… look at the 20 who did show up. Aren’t they your best friends? The people you’re closest too? The ones who really matter? Email newsletters are a lot…

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ABC – Always Be Collecting (and Double Your Leads)

Always Be Closing – that’s the sales mantra made famous by the movie Glengarry Glen Ross. But I have another ABC. Always Be Collecting. Always be collecting contact info from your visitors so you can keep in touch. Because if you’re not always collecting, you’re seeing potential clients walk out the door. I’ve ramped up…

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When Customers are ‘Just Looking’

“I’m just looking.” You’re probably heard that phrase many times. Indeed, it no doubt rolls off your own tongue when a salesperson approaches and you’re not ready for a conversation. While “I’m just looking” sometimes means “go away and leave me alone”, it more often means “I’m not ready to buy yet…but I will be…

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