What Is Linktree?

Everyone has unique goals that drive their business and keep them focussed. But there’s one thing that all businesses have in common: they want to drive a ton of people to their website.

And most businesses use Instagram. It’s a great platform. It allows you to share lots of lovely images. But there’s a catch: You can only add one link on the site, and that’s in your bio. So what do you do when you need to post more than one link?

That’s where Linktree comes to the rescue.

So what exactly is Linktree?

Linktree is a tool that allows you to connect audiences to all of your content with just one link on social media. It can be used on social platforms like Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, or LinkedIn.

What does Linktree do?

It basically creates a simple landing page that hosts multiple links. Once you’ve set up your Linktree and added all your links, simply copy your unique Linktree URL and paste it into the ‘Website’ field of your Instagram bio, or share it in Facebook posts and YouTube Videos. Then, all you need to do is update your Linktree links – you never have to change the link in your bio again!

These links can be customized in various ways. Depending on your subscription, you can change your fonts, add animated backgrounds, highlight priority links and even schedule new links to go live.

If you have a Pro subscription, you can access analytics so you can assess which links perform best, so you can tailor future marketing content to your audience.

How do I craft Linktree links?

You probably guessed that just using the title of your content isn’t enough when creating your Linktree links … and you’re right! Think of the Linktree link as an email subject line or blog post title.

Still stuck about what that means for your Linktree links? Focus on the value people will find if they click on your links. Here’s what to keep in mind:

  • Does your Linktree link tell someone why they should click it?
  • Does your Linktree link describe the landing page?
  • Avoid telling people what to do (for example, “read my blog post”)

Is Linktree free?

Linktree has two tiers – a free version and a paid monthly subscription. The free version includes features like basic theme customization of your profile, and link click statistics (so you can view how many people have clicked your links).

Linktree Pro gives you access to many more features, including fully customizable backgrounds, button colors and styles, social icons, and access to features like Leap Links.

How do you get Linktree?

You just need to visit the Linktree website and create an account. It only takes about 5 – 10 minutes to set up.

Should I use Linktree?

Linktree is super simple to use, so if you’re looking to share more links on Instagram, definitely give it a try.