How real estate agents use their newsletters
You’ve heard from me plenty about how great newsletters are. So now… how about hearing from some actual real estate agents? I’ve put together a page on my website. On it are case studies, along with some audios in which clients talk about how they use our newsletters. Take a look. You’ll get some good…
You, the mini-celebrity
It’s a funny world we live in. For example, when Oprah or Ellen DeGeneres or a Kardashian say something, people listen – even though these stars often have nothing valuable to say on the subject. That’s the power of celebrity. Now, even though you’re not as famous as they are, you can still be a…
And how often do they say that?
It’s confession time today. One of my secret vices is reading The Daily Mail’s website. Have you seen it yet? The editors of that British newspaper website are pretty smart – they’ve created something that is horribly addictive. All human life is there. And, frankly, a lot of it ain’t that pretty – especially the…
Relationships in print
I live in a small town. Very small. You can’t walk down the street without running into someone you know. You can’t use the crosswalk without a friendly honk from a neighbor. And you can’t line up at the grocery store without catching up on the day’s news. Although there’s a little of the Truman…
Your perfect match
A new craft brewer has set up in my county. Craft beers, as you probably know, are big right now. This guy has eight beers coming out – and they’re all different. An IPA, a lager, a dark ale… you get the picture. A beer for every taste. Even if you don’t drink, it’s worth…
Motivation for a Tuesday morning
I was reading How Will You Measure Your Life by Clayton M. Christensen the other weekend. Great book. I highly recommend it. Early on in the book, Christensen talks about career choices. He makes the point that there are two things that keep you happy at work: the “hygiene” factors and the “motivation” factors. The…
When it’s just the right message
Here’s a funny thing you will discover when you start sending newsletters: Certain articles at certain times will trigger response from a client. It will surprise you when something in your newsletter speaks so directly to someone. When you write on a variety of topics, some of those topics will resonate with certain clients or…
When your pipeline dries up…
Life is great when business is doing well. Yes, you’re busy, but the money is coming in. All is right with the world. Until, of course, it isn’t. When business slows, sunny days turn to rain. It’s a relief that you have time to breathe, but you’re not making money either. Many business owners suffer…
That old cucumber – and your clients
At the bottom of my fridge was a rotting cucumber. It was slowly turning into liquid. Nasty. Rotting cilantro is one thing. But a rotting prospect and customer list? Now that’s unforgiveable. But unfortunately, many businesses leave their contact database to rot away. I know…I speak with several of them every day when they realize…