Inside the squirrel’s mind: why long-term perspective is so vital

Take a look at this video of an extremely busy squirrel. Maybe there's a lesson here for your business: short-term actions vs long-term planning.

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Giving and Getting

I was re-reading Flight Plan, by Brian Tracy, last night. It's a book about goal-setting (and sticking to those goals). This is, after all, the traditional season of goals – 2010 planning around the Christmas tree and all that. But goal setting isn't what this message is about. Near the start of this book is…

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An In-Flight Magazine and Your Newsletter

A short video for you today about how you can learn from in-flight magazines when putting together a customer newsletter. Key takeaways: 1) Make it interesting to your readers, not all about you. Yes, some of your own personality is important, but don’t make the content all about your business. First, concentrate on what your…

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What matters now

Ideas are like food. Eat a few of them at breakfast and fuel yourself up for the day. So here's a way to fuel up for the week. Maybe for the rest of the month. Today I came across a free ebook, called What Matters Now. It's made up of (very) short articles by some…

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Print newsletters and Canada’s second currency

OK, let me get the wisecracks about the title of this post over with right away – in case I lose my residency in Ontario. No, Canada's second currency isn't the US dollar. And it's not the euro either, as an earnest store associate suggested to a friend last week in upstate New York. "Would…

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