Article Ideas to Help You Connect with Clients at a Deeper Level

I was talking with a potential client this morning. He’s someone who really “gets” the value of newsletters when you personalize them a little and use them to really connect with clients. So I got to thinking…what concrete article ideas would be helpful? Here’s a list. (Don’t just read the one from your profession – they…

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Ikea’s Basement and Your Attitude of Service

Reading business books or getting a business education can seem a bit like browsing through the downstairs part of Ikea. Your senses are overloaded by all that interesting stuff. So you end up filling your cart with rugs and glasses and can openers – when all you came in for was a Poang chair. Big…

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