4 Tips for Consistently Producing Great Social Media Content for Your Small Business
A strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. Did you know that a recent study showed that 43% of consumers search a brick-and-mortar business online before visiting for the first time. That’s a huge number! Which makes it crucial for small businesses, who…
Top 5 Business Podcasts Meant to Motivate and Inspire
If you are running a small business or a solopreneur starting to launch your dream, sometimes it can be hard to find the motivation or know the best path to embark on with marketing, direction, or workplace culture. But who has the time to sit through a class or another endless zoom session? Luckily you…
The Subtle Art of the Subject Line
Most of us marketers get tied up with what to write when creating blog posts or an email marketing campaign. The average email open rate is a mere 14.1 % for email campaigns, so if it feels like you have one shot at making eyeballs look at the content you lovingly poured your heart and…
4 Common Social Media Marketing Mistakes to Avoid
Every business hopes to get their brand out in front of as many eyeballs as possible. And social media is a great way to do that. However, in an attempt to stand out in these crowded networks, it’s not unusual to make some mistakes. If you’re looking to reap maximum benefits from social media marketing,…
Facebook Analytics Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
Facebook quietly sunsetted their free tool, Facebook Analytics, as of June 30, 2021. Until then, people had access to reports and insights, and they were able to export charts and tables. Monitoring your analytics is crucial no matter what type of advertising you invest in. Analytics help marketers and advertisers increase their Return on Investment…
9 Tips for Successful Real Estate Newsletters
If you’re a real estate agent, one helpful tool to develop relationships and let your clients and potential prospects know about you is sending effective newsletters. But first, you might ask, “What can I gain from sending these real estate newsletters?” They help you stay connected with your audience, build your brand, establish credibility, advertise…
Apps to Build a Great Company Culture with a Remote Team
Many workplaces started out required to operate remotely due to the pandemic and are now implementing a more permanent, flexible office policy. Remote work impacts the creation and upkeep of corporate culture, making for new challenges with employee morale. Your team’s culture acts as a guidepost. It sets the tone of workflow, decisions and behaviors…
Do You Know the Science Behind Direct Mail Marketing?
The art of sending out greeting cards has been around for quite some time. In fact, the first greeting card in the U.S. can be dated back to 1906, when a young Polish immigrant began selling Christmas cards out of his horse-drawn carriage. But sending out greeting cards dates even further back to the 15th…
5 Tips To Use LinkedIn Video to Get Great Organic Reach
Thinking of using LinkedIn video to position yourself as an expert? Not sure what kind of video content to produce? We’ll share five tips in this article to help you get started. But first, why should you post videos on LinkedIn? When most folks talk about video, they think of YouTube, Facebook, or Instagram. But…
8 Best Practice Tips for Designing Feedback Surveys
Customer feedback is critical to both sustain and grow any business. A well-designed survey has the ability to engage and provide knowledge about your services, increase customer satisfaction, retention and, ultimately, referrals. Here are some top tips to help you design a killer survey. Explain why. Why are you sending your customers this survey? Be…
The Do’s and Don’ts of Webinar Etiquette
We’ve spent more time than ever in virtual meetings either as a guest or as a presenter. Have you been in a session and had that annoying person making inappropriate remarks in the chat? Or had the presenter drone on and on and on? Neither situations make for a pleasurable experience and it’s annoying to…
How to whitelist an email address with Gmail, Outlook.com or Yahoo! Mail
What is “Email Whitelisting”? Whitelisting an email address means that you’re adding that email address to your list of approved senders. Doing this signals your email client that you trust this email address so emails from that sender can land in your inbox and stay out of junk folders. In this article you’ll find the…
Don’t Miss These Top 9 Posts
We didn’t want you to miss out on the top 9 blog posts that got the highest number of clicks in 2020. So, we’ve compiled the list in one easily accessible place so you can get the most out of the resources we’ve shared. 1. Don’t Make These 6 Postcard Mailer Marketing Mistakes 2. Why…
How to Improve Your Facebook and Instagram Marketing Results
We know that what matters most when it comes to marketing is delivering real results. But if you’re like most small businesses, you’ve struggled during the pandemic. Perhaps you’ve watched your ad costs rise and the algorithms hinder your results. Here are some tips to ensure that you’re engaging with users, posting great content, and…
How to Gain Subscribers for Your Real Estate Email Newsletter
Having trouble getting subscribers to your real estate email newsletter? Getting more subscribers can be tricky, but there are 3 simple steps you should follow to kickstart the process. Once you follow each step, we can guarantee your subscriber count will tick up. So, read these 3 easy steps to gain email newsletter subscribers below!…
Email Marketing Statistics 101
If you don’t know the difference between an open rate and a click through rate, you’re not alone. In this post we’re sharing everything you need to know to have a basic understanding of email marketing statistics and what it all means. Plus, you’ll learn how to get intel on who has been opening your…
Don’t Forget These Top 9 Articles
In case you missed them, we have compiled a few of the best newsletter articles we produced in 2020 that were valuable resources written for small businesses and professionals like you. Don’t forget that you can easily find and access these articles, and more, through the article library on the member site. You can even…
5 Social Media Trends to Keep Your Eyes On
In 2020, you were probably challenged to think differently, adjust your marketing plans and pivot your social strategy. As we look back at last year, one thing is certain: We spent a lot of time on social media. But our increased connection to social media isn’t at all shocking. As countries implemented stay-at-home directives in…
How to Create a Real Estate Newsletter
A real estate newsletter is a kind of service that you can offer to your network of prospective clients and contacts, sharing important information and reminding them of your expertise and value in the industry. It’s also a great way to reach out while keeping the focus off of yourself — because we all know…
Are your open rates this high?
According to Acoustic’s COVID-19 Email Benchmark Report , there was a 4.7% increase in average open rates globally from February to April alone last year. It can be tough to gauge your email marketing efforts when you don’t have any benchmark data for comparison. To help give you a starting point, we’ve gathered average open…