Social media marketing involves creating and sharing content on social media networks like Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube, in order to achieve your marketing and branding goals. In this post, we’re sharing 5 reasons why you should care about social media marketing and 3 simple tips for success.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
How Social Media Marketing Can Help You Meet Your Marketing Goals
There are a number of ways social media marketing can help you with your marketing goals, such as:
- Increasing traffic to your website (and landing pages)
- Raising brand awareness
- Building your contact database
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bottom line: The bigger and more engaged your audience is on your social media networks, the easier it will be for you to achieve the other marketing goals on your list!
3 Social Media Marketing Tips for Success
It boils down to 3 simple pillars: content sharing, listening, and growth.
1) Great Social Content
Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.
If you need some inspiration about what content you can share with your followers, remember you can utilize the article library included with the standard newsletter membership. Here’s a video on how to search the article library for particular topics.
If you want to generate some of your own content, read this blog post for what topics to pick to share with your followers across your website and your social media platforms: Blogging 101: A Beginner’s Guide to Getting Set Up & Rolling.
If you want someone else to do the content creation and posting for you, click here to sign up for our social postings. We have a few choices that will make your social media presence much easier!
2) Listening and Engagement
As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. Make sure you respond back to the folks who take the time to comment on your posts!
Learn more in our post 3 Messaging Marketing Strategies You Can Try Today.
If you’re a real estate agent, you can also learn more in our post Best Practices in Finding New Real Estate Leads.
3) Paid Ads for Growth
When you have funds to grow your social media marketing, an area that is worth consideration is social media advertising. Social media ads allow you to reach a wider audience than just those who are following you.
Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.
If you’re a real estate agent and you want someone else to create and manage your Facebook ads, click here to set up a time to chat with us about how we can do this for you.
Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. Your customers are spending time there, so you should too!