How to Improve Your Email Marketing with a Goodbye
When you look at your campaign sending reports, you can start to see who is opening your emails and, just as importantly, who is not. There are 4 reasons why you want to say goodbye to deadweight contacts, but only after you’ve given them some chances to stay in touch with you. You’ll find these…
7 Ways to Grow Your Business With Video
Video is the most effective element in digital marketing today and continues to grow without any signs of stopping. We’ve included statistics and types of videos you can record along with easy ways to use video in your marketing efforts to stay ahead of the curve and your competition. Remember: If they aren’t watching you,…
5 Marketing Tools to Achieve Top of Mind Status in 2020
We’re still in denial, but 2020 is almost upon us. For small businesses closing out one year and and looking into the future means preparing yourself for what changes and trends are ahead. Marketing options and trends are constantly evolving and move fast. Top marketer, Eric Sui, and his company Single Grain came up with an…
7 Call-To-Action Phrases That Get Visitors Clicking
Captivating writing matters in marketing, and everything you post on social media about your business is marketing! Being able to articulate ideas clearly is key to capturing the attention of prospects, especially when you are asking them to take some type of action. If the copy you craft doesn’t draw visitors in, guess what? Yep,…
3 Video Editing Apps You Need to Know
What if we told you that video editing could be as easy as pumpkin pie? Well, now it can! We had the awesome opportunity to attend the National Association of Realtors® (NAR) Conference in San Francisco that took place at the beginning of November 2019. What an event! There were over 150 educational sessions offered.…
Angel Flight’s Making Sure the Sky’s NOT the Limit for Medical Treatment
As the holiday season kicks into full swing, it is often a nostalgic time because of the flooding of memories from years past. With that comes a natural reflection on what we are thankful for. It can also be a time to spread cheer and many turn to community involvement to share their time and…
How to Send [Free] E-Cards this Holiday Season
Now is a great time to show your contacts that you care about them without having to wait for a birthday or anniversary. Set up a free e-card campaign in your ActiveCampaign account to spread holiday cheer and brighten their days. In this post you’ll learn how to send date-based campaigns which can be used…
How to Set (and Achieve) Meaningful Social Media Goals
Ever feel like you’re just throwing posts up on social media and hoping that something will work to get traction with your followers? Don’t worry. If that sounds like you, you’re not alone. Most businesses and entrepreneurs know they should have a social media presence, but forget that a little bit of strategy goes a…
6 Common Cybersecurity Mistakes and How to Avoid Them
As Cybersecurity Awareness Month comes to an end, we’ve got cyber security on the brain and want to help you avoid 6 common and expensive mistakes that small businesses often make. We continue to become more connected and more reliant on cloud software and social media, making it easier for sensitive information to be hacked. …
The Myth of Being an Overnight Success
The path to success in business isn’t as much of a steady line as many brave entrepreneurs and ambitious business owners may originally think. The myth of the “overnight” success is just that — a myth. “Overnight” success stories begin years ahead of time and the “overnight” part comes with a break through after years…
Social Media Planning & Scheduling Apps for Small Business
Let’s face it…planning and posting for your business social media accounts can be a complete time-suck. Instead of pushing away that persistent part of you that knows you need a more active social media presence, get organized and rely on tools that help you prepare and automate your social media tasks and posts. All of…
Disastrous Hurricane Dorian Inspired 7 Year Old’s Good Deed
Hurricane Dorian made news when it slammed into the island of the Bahamas leaving devastation in its wake before moving onto the United States. There are 5 hurricanes and 13 storms predicted for the 2019 season, as per CNN’s Hurricane Fast fact’s article. As images of the destruction hit the newspapers and airwaves, one little…
8 Ways to Keep Your Contact Lists Under Control
Chances are that you have (at some point) used an email marketing tool, CRM (which stands for ‘Customer Relationship Management’) tool, or a spreadsheet to keep track of all of your contacts which includes past clients, current clients, prospects, vendors, etc. But, if you’re new to contact management, email marketing, using CRMs or spreadsheets to…
Checklist & Workflow Options that Will Help You Get More Done
*This post was originally published on August 28, 2019, but has been updated on June 22, 2020. As we all shifted to working from home, companies, more than ever, need to become focused and organized as employees experience more autonomy away from the office. Communication is crucial and putting processes in place is essential for…
Back-to-School Blessings in a Backpack
The school year is already upon us and the lazy, hazy days of summer vacation are already starting to fade away. The idea of back to school shopping elicits excitement for many, but for others, having to return to school is a financial burden that many families can’t seem to afford. Approximately 15 million kids…
4 Reasons Why You Should be Using Opt-in Forms for Easier Automation
Using an opt-in form can be a godsend in making it easier (and safer for email marketing compliance) to incorporate your latest contacts into your email marketing newsletters. If you want to make your life easier and keep your contacts current with automations, make sure you read this – you’ll learn how you can bring…
Instagram Scheduling Just Got 100 x Better
Instagram has continued to gain popularity, but it hasn’t been easy to schedule posts on this social platform ahead of time. Unless you were using a separate third party app, posting to Instagram from a desktop computer was not an option. The exciting news is that that has all changed with Facebook’s latest update. Now…
A Beginner’s Guide to Using Hashtags on Social Media
Even though you’ve seen them, you may be asking, “So, what exactly is a hashtag?” A hashtag is a word or phrase preceded by a hash or pound sign (#), used to group messages on a specific topic especially on social media apps and sites. By adding the # sign, that word or phrase used…
For the Love of Barbecue & Disaster-Stricken Communities
BBQ’s are synonymous with hot summer nights, wholesome food, good friends and family and we’ve learned about one organization that unexpectedly translated those good feelings and love of the grill into a year-round charity called Operation BBQ Relief. Eight years in and they have grilled up almost 3 million meals in 60 disaster-stricken areas across 26…
Don’t Make These 6 Rookie Email Marketing Mistakes
The negative impact of bad email marketing sending habits can be so difficult to bounce back from when you aren’t following some of the basics. If you want to do everything in your power to improve your chances of landing in someone’s inbox instead of their junk folder, make sure you read this so you…