30 Days in November, 30 Interesting Messages
Want to take part in an interesting experiment? Want to see me potentially humiliate myself in front of thousands? I’ve been challenged by copywriter John Fancher to hone my email writing skills. He has pledged to create one auto-responder message each day. What is an autoresponder? It’s computer software that automatically sends emails to your…
What Black-Eyed Susan Taught Me About Succeeding Right Now
Please give a warm welcome to Black-Eyed Susan! She’s pictured on the right. Actually, this is Black-Eyed Susan’s body double. The real Black-Eyed Susan, who lives in my garden, is too shy to be photographed. She’s not looking her best. But she sure reinforced an important lesson in thriving in these tough economic times. You…
Why Your ‘Bonus Document’ Is at the Heart of Your Newsletters
Members of my real estate newsletter service know that they get at least one bonus document as part of the program. Don’t take the power of this document too lightly. It’s at the heart of any successful newsletter. Here’s why. The terrible truth is that people don’t want to sign up for your newsletter. They’re…
Will Your Newsletter Pester People?
I had an interesting chat earlier this week with someone who is thinking of joining my newsletter service. He was pondering sending a newsletter only every quarter instead of monthly. Why only every quarter? Because he didn’t want to “pester” his readers. It’s at that point that I said, “Hang on just a minute….” Here’s…