A Big, Juicy Frog, Your Newsletter, and a Happy Day

One of my favorite time management secrets (if it’s really a secret) is the concept of “eating the frog”. (Some people say “licking the toad”, but I’d be afraid of hallucinating if I did that.) The concept (promoted by Brian Tracy in his book of the same name) goes like this: Identify your biggest, hairiest…

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Permission Marketing and “Too Many Emails”

I got a curious comment yesterday from someone who has been receiving messages from me about marketing by newsletters. She said I’d talked her out of joining my real estate newsletters program because I’d said that you need permission to send email newsletters to people. That, she said, made her realize that people “don’t want…

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How to Shoot Yourself in the Foot During a Recession

Ding! Here comes an email from a client. “We need to cancel our newsletter membership because business is slow.” Here’s the thing (and whack me if it sounds self-serving, because it’s not meant to be): Now’s not the time to be cutting back on your marketing. It’s time to be investing in your marketing –…

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How to Use a Newsletter to Position a Neighborhood Bar as a Community Hub

I was was chatting on Twitter this week about what you would put in neighborhood bar’s newsletter. I said (in 140 characters or less, of course) that it’s about positioning the bar as a community hub. After all, that’s the role of many neighborhood bars. They’re the place where everyone knows your name. So that’s…

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