Great ideas for newsletter content

Off-the-shelf newsletters are a great place to start if you’ve never sent out a newsletter before or you don’t have time to write or design one to a high enough standard. However, the more of your own content you can include, the better you’ll be able to build your relationship with your list. That’s because…

Continue Reading →

Say more with less

One of the great things about print publications is that there’s never enough space. On the internet, space isn’t a problem. Write more and scroll more. But in print, writers and editors are forced to squeeze everything into the space available; they can’t simply add pages at the back of the newspaper if they run…

Continue Reading →

Are you leaving your readers out of the conversation?

Brian Clark, the always excellent Copyblogger, today talks about one of my pet subjects, writing with your intended reader in mind. Although his post, Are You Leaving Your Readers Out of the Conversation?, is about blogging, it’s also relevant to newsletter content. He says: When the conversation is not one that is of interest to…

Continue Reading →

How to stand out from the crowd

One of the greatest — and most important — tasks a business faces is to differentiate itself from its competitors. Doing so gives that business an enormous marketing advantage and in many cases allows it to charge premium prices by avoiding the trap of commoditization. But how to do that? A book by Sam Horn,…

Continue Reading →

It happens to the best of us…

I share this image not to poke fun at Google but to serve as a useful reminder. After all, we’ve all done it. That’s make a big, huge spelling mistake. When I worked on a daily newspaper, a headline went to press with a mistake in it more times than I’ll admit to. Pages were…

Continue Reading →

How to Make Clients Love Your Newsletter

It’s not so difficult to have readers who love what you do — clients and potential clients who look forward to receiving your newsletter every month. Success is down to just one simple rule. Like many rules, this one is very obvious. I frequently speak with people who are thinking of launching a newsletter for…

Continue Reading →

Entrepreneur’s guide to Web 2.0

Once upon a time, if you wanted book-keeping software, a word processor or a customer relationship management database, you’d have to go out and buy some (expensive) software which you’d then have to install on your computer. One of the great things about the whole Web 2.0 thing is that hundreds of companies have sprung…

Continue Reading →

Elements of a successful newsletter: 12 – The Printing Options

This is the twelfth in a series of posts about the elements of a successful newsletter.  12. The Printing Options You can run off a few copies of your newsletter on your computer’s printer…or you can ask a professional printer to do it for you. Here are the main options. Do-it-yourself: There’s a lot to…

Continue Reading →