Seth’s Advice to Realtors

As a lot of readers of this blog are real estate agents, I thought I’d pass along the advice of marketing guru Seth Godin. (I reviewed his excellent book The Dip here, and recommend all his work.) He gives two bits of advice. The first is kinda harsh. But the second is spot on. He…

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4 Ways to Tell if Your Real Estate Newsletter is Boring

I’m going to ask a blunt question: is your real estate newsletter boring? Because if your newsletter is boring, you’ll be losing thousands of dollars in business because…to put it bluntly… no one will be reading! And if no one is reading, you’re not going to be able to build that essential relationship with your…

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2 Easy Ways to Write Newsletter Articles (Even if You Hate Writing)

Many people are put off sending out a customer newsletter because of the amount of writing they think is involved. After all, a blank page can be pretty daunting. So here are 2 ways to make article writing easier. These aren’t new ideas – I’ve heard them mentioned several times before by several people –…

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