How to Improve Your Email Marketing with a Goodbye

When you look at your campaign sending reports, you can start to see who is opening your emails and, just as importantly, who is not. There are 4 reasons why you want to say goodbye to deadweight contacts, but only after you’ve given them some chances to stay in touch with you. You’ll find these…

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7 Ways to Grow Your Business With Video

Video is the most effective element in digital marketing today and continues to grow without any signs of stopping. We’ve included statistics and types of videos you can record along with easy ways to use video in your marketing efforts to stay ahead of the curve and your competition. Remember: If they aren’t watching you,…

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5 Marketing Tools to Achieve Top of Mind Status in 2020

We’re still in denial, but 2020 is almost upon us. For small businesses closing out one year and and looking into the future means preparing yourself for what changes and trends are ahead. Marketing options and trends are constantly evolving and move fast. Top marketer, Eric Sui, and his company Single Grain came up with an…

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Senior Songbirds Release 1st Studio Album at 102 & 88 Years Young

Not only are Alan R. Tripp and Marvin Weisbord inspirations for trying something new at any age, but in their pursuit to create something meaningful for themselves, they discovered a niche audience that was sorely missing a needed product. These two men in a Pennsylvania retirement community recently proved that age is just a number…

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Are your open rates this high?

It can be tough to gauge your email marketing efforts when you don’t have any benchmark data for comparison. To help give you a starting point, we’ve gathered average open rates data for industries including real estate, insurance, business and finance, accounting, retail, and more. We’ve debunked common misconceptions about open rates and also covered…

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7 Call-To-Action Phrases That Get Visitors Clicking

Captivating writing matters in marketing, and everything you post on social media about your business is marketing! Being able to articulate ideas clearly is key to capturing the attention of prospects, especially when you are asking them to take some type of action. If the copy you craft doesn’t draw visitors in, guess what? Yep,…

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3 Video Editing Apps You Need to Know

What if we told you that video editing could be as easy as pumpkin pie? Well, now it can! We had the awesome opportunity to attend the National Association of Realtors® (NAR) Conference in San Francisco that took place at the beginning of November 2019. What an event! There were over 150 educational sessions offered.…

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Angel Flight’s Making Sure the Sky’s NOT the Limit for Medical Treatment

As the holiday season kicks into full swing, it is often a nostalgic time because of the flooding of memories from years past. With that comes a natural reflection on what we are thankful for. It can also be a time to spread cheer and many turn to community involvement to share their time and…

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How to Automagically Send Happy Birthday or Happy Anniversary E-Cards

Wish you could automate sending Happy Birthday or Happy Anniversary E-Cards? Well, now you can with ActiveCampaign. Wishing clients “Happy Birthday!” or “Happy Anniversary!” is another personalized way you can pop into their inbox to remind them you care about them (and their business). And, now you can set up this automatic sending and let…

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How to Set (and Achieve) Meaningful Social Media Goals

Ever feel like you’re just throwing posts up on social media and hoping that something will work to get traction with your followers? Don’t worry. If that sounds like you, you’re not alone. Most businesses and entrepreneurs know they should have a social media presence, but forget that a little bit of strategy goes a…

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6 Common Cybersecurity Mistakes and How to Avoid Them

As Cybersecurity Awareness Month comes to an end, we’ve got cyber security on the brain and want to help you avoid 6 common and expensive mistakes that small businesses often make. We continue to become more connected and more reliant on cloud software and social media, making it easier for sensitive information to be hacked.  …

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The Myth of Being an Overnight Success

The path to success in business isn’t as much of a steady line as many brave entrepreneurs and ambitious business owners may originally think. The myth of the “overnight” success is just that — a myth. “Overnight” success stories begin years ahead of time and the “overnight” part comes with a break through after years…

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Free Stock Images That Don’t Suck

Looking for top notch photos or images for your marketing, but don’t want to pay for them? Unsplash, Pexels and Pixabay are saviors for free stock photography. There are no limits or restrictions to their downloads and, together, there are easily over 1 million+ exquisite images to search from. And the beauty of it is that it won’t cost you a thing.

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Social Media Planning & Scheduling Apps for Small Business  

Let’s face it…planning and posting for your business social media accounts can be a complete time-suck. Instead of pushing away that persistent part of you that knows you need a more active social media presence, get organized and rely on tools that help you prepare and automate your social media tasks and posts. All of…

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Disastrous Hurricane Dorian Inspired 7 Year Old’s Good Deed

Hurricane Dorian made news when it slammed into the island of the Bahamas leaving devastation in its wake before moving onto the United States. There are 5 hurricanes and 13 storms predicted for the 2019 season, as per CNN’s Hurricane Fast fact’s article. As images of the destruction hit the newspapers and airwaves, one little…

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How To Get Great Reviews On Social Media

Customer reviews are a powerful thing. Think about the times you’ve been unsure about making a purchase or buying a service and then followed through with the decision because other customers’ glowing reviews gave you the confidence to pull the trigger. Today’s customers are tech-savvy and informed. In one survey, 84% said they trust online…

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8 Ways to Keep Your Contact Lists Under Control

Chances are that you have (at some point) used an email marketing tool, CRM (which stands for ‘Customer Relationship Management’) tool, or a spreadsheet to keep track of all of your contacts which includes past clients, current clients, prospects, vendors, etc. But, if you’re new to contact management, email marketing, using CRMs or spreadsheets to…

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Checklist & Workflow Options that Will Help You Get More Done

We’ve found 3 options that will help you create reusable checklists (and processes) so you and/or your team members don’t have to re-invent the wheel every time a common task requiring a number of steps in order to be completed is on the day’s agenda. Plus, you can keep track of progress and see what…

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Back-to-School Blessings in a Backpack

The school year is already upon us and the lazy, hazy days of summer vacation are already starting to fade away. The idea of back to school shopping elicits excitement for many, but for others, having to return to school is a financial burden that many families can’t seem to afford. Approximately 15 million kids…

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4 Reasons Why You Should be Using Opt-in Forms for Easier Automation

Using an opt-in form can be a godsend in making it easier (and safer for email marketing compliance) to incorporate your latest contacts into your email marketing newsletters. If you want to make your life easier and keep your contacts current with automations, make sure you read this – you’ll learn how you can bring…

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