Don’t Forget These Top 9 Articles

In case you missed them, we have compiled a few of the best newsletter articles we produced in 2020 that were valuable resources written for small businesses and professionals like you. Don’t forget that you can easily find and access these articles, and more, through the article library on the member site. You can even…

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5 Social Media Trends to Keep Your Eyes On

In 2020, you were probably challenged to think differently, adjust your marketing plans and pivot your social strategy. As we look back at last year, one thing is certain: We spent a lot of time on social media. But our increased connection to social media isn’t at all shocking. As countries implemented stay-at-home directives in…

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How to Create a Real Estate Newsletter

A real estate newsletter is a kind of service that you can offer to your network of prospective clients and contacts, sharing important information and reminding them of your expertise and value in the industry. It’s also a great way to reach out while keeping the focus off of yourself — because we all know…

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Are your open rates this high?

According to Acoustic’s COVID-19 Email Benchmark Report , there was a 4.7% increase in average open rates globally from February to April alone last year. It can be tough to gauge your email marketing efforts when you don’t have any benchmark data for comparison. To help give you a starting point, we’ve gathered average open…

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4 Ways to Get Closer to 80% Open Rate

A personalized, handwritten note is one of the most effective ways to engage with clients so that your message is being heard. Maybe you already knew this and you’ve wished there was an easier way to send your clients personalized cards without having to actually do the leg work yourself. Well…guess what? We’ve uncovered 4…

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Top Marketing Trends for 2021

Pro marketer, Eric Sui, and his company Single Grain comes out with an extensive list of 40+ marketing trends every year. We’re saving you some time by highlighting the top 6 marketing trends to watch out for in 2021 that can help you secure that top of mind position with your contacts.  As we leave…

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How To Get Great Reviews On Social Media

Customer reviews are a powerful thing. Think about the times you’ve been unsure about making a purchase or buying a service and then followed through with the decision because other customers’ glowing reviews gave you the confidence to pull the trigger. Today’s customers are tech-savvy and informed. In a world where 85% of consumers trust…

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5 Easy Real Estate Marketing Ideas That Don’t Break the Bank

Strangely enough, it’s true that real estate marketing is both easier and harder than ever. With the reach of social media and other digital tools that makes it easy to get your message in front of more people, you’ve got a leg up on all those real estate agents of yesteryear that had to pound…

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Bringing Empathy into Your 2021 Marketing Efforts

Everyone could agree that 2020 has been a very bizarro year, and everything, including how one does business, has been utterly transformed. Something special that has come out of 2020 is this feeling that everyone is in something together. So many migrated to working from home, and it became harder to hide our lives from…

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5 Easy Ways to Turn Social Media Followers Into Customers

We’re here with 5 super tips that will help you increase your social media conversions. Your business could have a huge fan following, but if your followers fail to convert, your strategy becomes pointless. What is it that stops these folks from converting? There may be some shortcomings in your social media strategy that prevent…

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Principles of Good Website Design

There are a lot of principles that go into website design. It is something that should never be rushed. Many people think that if they follow one principle they will have a great looking website that will draw traffic to their website. The truth is that you need to have many principles before you can…

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Words that Sell Cheatsheet

In the spirit of selling your best self (and your business), we scoured the internet to find the top sales words that will help you increase your bottom line. Using these keywords on the phone, on your website and in your marketing materials can make all the difference. YOU, YOUR, YOUR TEAM – drop these…

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3 Clever Ways to Use Facebook Groups for Retaining Clients

If your customers use Facebook and you are looking for a way to increase customer retention, then you may want to think about how you can use Facebook groups to strategically nurture those relationships. In this post we’re covering 3 ways you can boost customer retention using groups without costing you a penny. 1. Reward…

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Using Tech to Find the Best Real Estate Leads

In this modern time of Internet savvy people and the availability of the world wide web, using technology to find the best real estate leads is more important than ever. The use of the Internet, especially for the purpose of connecting with potential clients, has increased drastically. Online brokers are making it possible for people…

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Do you know what Google is saying about you?

Consumers in 2020 are much more prone to doing research before making decisions about what to buy and who to trust. Even when someone is a contact of yours, they still won’t know that they can turn to you when they’re thinking about using the kind of services you provide if you haven’t highlighted your…

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What is content marketing and why do I need to do it?

If you’re in charge of marketing for your business, you may have stumbled upon the saying “Content is king” once or twice. In this post we are covering why content is king and why you need it. If you are sending out your monthly newsletters, then you’re already on the right track, but if you’re…

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5 Reasons You Should Care about Social Media Marketing

Social media marketing involves creating and sharing content on social media networks like Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube, in order to achieve your marketing and branding goals. In this post, we’re sharing 5 reasons why you should care about social media marketing and 3 simple tips for success. This involves publishing great content…

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A Home Buyers’ Checklist for Your New Clients

As a real estate agent, it’s as much a tightrope walk for you as it is for your homebuyers, especially if you’re looking to not just close a sale but also ensure that your clients’ home ownership goals are best met. It provides a sense of fulfillment knowing that your assistance and dedication helped them…

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How to Educate New Home Buyers

Every day, there are thousands of new home buyers that are entering the market looking for a home to buy. But if you’re not actively engaged in reaching these home buyers, you could be missing out, and you can bet that your competitors won’t waste time sliding in to take those valuable relationships. It’s because…

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Direct Mail Marketing Campaigns: What are they and do they work?

There are many facets of marketing (a necessary part of the success of any business) and a load of buzzwords that go along with it and those can get confusing. There are lead magnets, blog posts, email sequences, email campaigns, and also print campaigns all geared towards creating a sales funnel and enticing a prospect…

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