How to attract skim readers
Interesting post today by Michael Stelzner — How do you capture skim readers? It got me thinking. It’s said over and over that people don’t read much anymore because they’re so overwhelmed with information. They have only a short time to look at your newsletter, so they skim it. So how do you get your…
Your newsletter is like…
One of the questions I ask a new client when we’re talking about the design and content of their newsletter is: if your newsletter were a magazine or newspaper, which magazine or newspaper would it be? I find that’s a useful shortcut to help me get a grip on the kind of publication the client…