Is Direct Mail Marketing Still Effective?

If you feel like direct mail isn’t a hot new technology, you’re right. It’s not the latest, flashiest tool in the arsenal, but it is making a resurgence as companies try to reach their audiences in our pesky, overloaded digital marketing world. Learn 6 reasons why direct mail marketing is more effective than digital marketing…

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How to Market to Different Generations Across Social Media

The generational divide in social media is real and especially important is crafting a message that makes a connection specific to the generation you service. As social media becomes more and more important to businesses as a marketing tool, it’s important to understand how to maximize your efforts when it comes to your target audience.…

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What is Your Headshot Really Saying About You?

Believe it or not, your headshot is tantamount to the perception not just of you, but of your likability, competence and professionalism in your business. Your photo has an impact on the connection you make with your contacts (and let’s hope it is a positive one). Look at the results of these studies and find…

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How Global Connection Grew Out of Watching Australia Burn

Stories of people launching fundraising campaigns and collecting donations on social media show how these platforms have the capability for an everyday Joe to become a hero and just how powerful a tool it has become in our lives. This was truly evident while Australia faced millions of burning acres and the loss of human…

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How to Improve Your Email Marketing with a Goodbye

When you look at your campaign sending reports, you can start to see who is opening your emails and, just as importantly, who is not. There are 4 reasons why you want to say goodbye to deadweight contacts, but only after you’ve given them some chances to stay in touch with you. You’ll find these…

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