Banned! How a Client Got Blocked from Sending Newsletters…
One of my clients was kicked out of VerticalResponse this week for spamming people. I want to share what happened so that you don’t make the same mistake. But first, some background. As you know, spam is a huge problem. Just look at your inbox each morning. And because of that, email software (such at…
Are You Wasting Your Website Visitors?
Here’s a bold claim: You could double your income if you stopped wasting the visitors who come to your website. How can I claim this? The thing is, people don’t necessarily contact you or, much less buy from you, the first time they visit your website. Indeed, it takes at least five “touches” with you…
Show that You’re Real In a Few Simple Words
Check out this post on the 37Signals blog. It shows an automated “thank you” message that a particular website sends after someone has made an online order. Big deal, you might think. Why is the wording of this email (and others like it) so important? Here’s the thing: people like to do business with people,…