Banned! How a Client Got Blocked from Sending Newsletters…and How You Can Avoid the Same Thing Happening to You
One of my clients was kicked out of VerticalResponse this week for spamming people. I want to share what happened so that you don't make the same mistake. But first, some background. As you know, spam is a huge problem. Just look at your inbox each morning. And because of that, email software (such at…
Are You Wasting Your Website Visitors?
Here's a bold claim: You could double your income if you stopped wasting the visitors who come to your website. How can I claim this? The thing is, people don't necessarily contact you or, much less buy from you, the first time they visit your website. Indeed, it takes at least five "touches" with you…
The Secret to Building Your Business in the Post-Crisis Economy
There’s never been a more important time to develop the relationships you have with your clients – or start creating relationships if you are new in business. Read why here in this special 4-page report I have prepared. (PDF file).
Show that You’re Real In a Few Simple Words
Check out this post on the 37Signals blog. It shows an automated "thank you" message that a particular website sends after someone has made an online order. Big deal, you might think. Why is the wording of this email (and others like it) so important? Here's the thing: people like to do business with people,…
Email Newsletters: Who Should You Send Them To?
Here's a useful primer from Vertical Response about your email newsletter list. Bottom line: Don't send unsolicited email, you'll just wind up getting your business in trouble. You might want to try either renting a postal list of potential prospects or looking at a list of leads you might have acquired over the years. Then send…
Do People ‘Look Forward’ to You?
Regular readers of this blog will know I'm a fan of artist/marketing blogger Hugh MacLeod. For one thing, we're on the same wavelength about newsletters. As he says, the content you create – and that includes your newsletters – should be content that people "look forward to."I urge you to read his post here.