Book Review: The Contrarian Effect (and how to get some free copies!)
I read a lot of books, but I don’t review many on this blog. Just the ones I think are particularly relevant to my readers – and ones I believe you should take a look at. The Contrarian Effect, by Michael Port (he of Book Yourself Solid) and Elizabeth Marshall, is one such book. It’s…
Is Price and Choice all People Want?
It's very easy to buy things cheaply (see Wal-Mart). It's also easy to have a huge choice (see Amazon). But is that all people want? And if you decide they want more, what can you do about it? Think about this: You want to grow your business, and the way to do that is by…
A Useful List of Newsletter Topics
Your newsletter doesn’t just have to be about what you do. If you’re an accountant, don’t just write about tax. Include info that helps people run a business. If you’re a real estate agent, don’t just write about real estate, include other consumer info that people will find interesting. If you’re a plumber, don’t just…
How to Sign Up People for Your Newsletter on Your Website
I was asked yesterday for instructions about how to sign up people for your newsletter using your website. So I figured it would be a good idea to share them on this blog. Why You Need to Sign Up People on Your Website I’m continually surprised by how few people, even those who use my…
Are You Nice Enough?
Niceness is much underrated, especially in business. After all, it's difficult to put a dollar value on a smile. But you know what? Niceness pays. I'm choosing between two satellite TV providers right now. One is my current supplier – and I really like their customer service. The people on the phone are friendly. They're…
What Links Dell, Your Business, Blogs and Newsletters?
Dell has launched a content-rich website called Digital Nomads. It’s aimed at people who, thanks to technology, can work and play wherever they like – people who aren’t tied to an office location. Here’s why Dell is being so smart. Dell is creating a community based upon a common passion. It’s serving that community on…