The newsletter spectrum

There’s so such thing as a typical newsletter, of course. It’s a spectrum, from down-and-dirty, straight from the kitchen table written by your spouse…to glossy, designed by Madison Avenue and crafted by a team of high-paid wordsmiths Both ends of the spectrum have their place, because you want a newsletter that matches the clients you…

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How to encourage newsletter readers to contact you again

One of the main reasons for having a newsletter is to build a relationship with your clients and prospects. A way to deepen that relationship is to encourage readers to interact with your content. Increasing the amount of interaction has several benefits: People spend longer with your newsletter – and hence with you People change…

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