The newsletter spectrum
There’s so such thing as a typical newsletter, of course. It’s a spectrum, from down-and-dirty, straight from the kitchen table written by your spouse…to glossy, designed by Madison Avenue and crafted by a team of high-paid wordsmiths Both ends of the spectrum have their place, because you want a newsletter that matches the clients you…
How to encourage newsletter readers to contact you again
One of the main reasons for having a newsletter is to build a relationship with your clients and prospects. A way to deepen that relationship is to encourage readers to interact with your content. Increasing the amount of interaction has several benefits: People spend longer with your newsletter – and hence with you People change…
Lifetime customer value
One of the most important figures a marketer needs to focus on is "lifetime customer value." In other words, how much money will a client bring to you, on average, during their entire relationship with you? Read this useful explanation of the concept in the Duct Tape Marketing Blog. Why is it important? Because if…