Prove You Are an Expert and Win More Clients

Who would you buy from? The person who says he has the experience and knowledge to help you, or the person who proves she has?  The world is awash with advertising. There's so much of it that we've become quite used to tuning it out. We switch channels on TV during the ads or we…

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Article Ideas to Help You Connect with Clients at a Deeper Level

I was talking with a potential client this morning. He's someone who really "gets" the value of newsletters when you personalize them a little and use them to really connect with clients.  So I got to thinking…what concrete article ideas would be helpful? Here's a list. (Don't just read the one from your profession –…

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This Is Just for Me! A Secret to Higher Response

One of the ways to get a better response to your newsletter is by making the content directly relevant to your readers. Ideally, you would like them to consider that your newsletter "is for me".  You can, of course, do that to some extent when contacting your entire database. You have a feel for what…

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