First He Worked for Daily Newspapers… and Now He Wants to Work with You! How An Ink-Stained JournalistDiscovered the Most Powerful and ProfitableMarketing Techniques in Existence From Simon    Payn Dear    business owner: There’s    nothing like personal, one-on-one help from an expert to    make your business more profitable. While ready-made newsletters are…

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Can people sign up for your newsletter on your website?

From time to time I visit my real estate newsletters clients’ websites, just to find out more about them so I can help them more in future. And here’s a strange thing. These people have newsletters. They mail them out. Yet on their websites there’s often no mention of them. That’s a big mistake. These…

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The golden oldies

Drew McLellan summarizes as well as anyone I’ve seen the reasons why it’s smart to focus on your existing customers as well as going out looking for new ones. See his post, Concentrate on the old this week. Here are the advantages he mentions: They know who you are and trust/like you enough that they’ve…

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Is your newsletter boring?

Rule #1 when writing your newsletter is this: focus on your reader, not on yourself. After all, readers are interested in themselves, not in you. So when companies fill a newsletter with how they’ve just got ISO 9001 or been awarded the Mayor’s Prize for Human Resources Development, they’re asking for their words to be…

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The Age of Conversation – Now Available

Today’s the first day you can buy The Age of Conversation. Read more about it here and here. In coming posts I’ll pick out some of the most interesting articles from the book. But in the meantime, get yourself a copy by going here. The story of this book’s creation is interesting in itself. The…

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Too little, too late

You already know I’m a big fan of keeping in regular touch with clients and prospects. With clients, keeping in regular touch increases the likelihood they will stay as clients and that they will buy even more from you. With prospects, it gives them multiple chances to buy from you and increases the chances they…

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The Age of Conversation is getting near

Rmember the Age of Conversation book I told you about? I’m writing a chapter in it. Well, the launch date is next Monday. Here’s a sneak preview of the cover. All proceeds from all book sales will be donated to Variety, the Children’s Charity. Watch this blog (or Drew’s Marketing Minute blog) for more details…

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Update on the Kinko’s service

I’ve used the Kinko’s print online service now. Go to the original post to find out how I got on.

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Elements of a successful newsletter: 13 – The Publication Schedule

This is the thirteenth in a series of posts about the elements of a successful newsletter.  13. The Publication Schedule Newspapers, magazines and even websites have a publication schedule. Everything is run like clockwork, to deadline. There are many external reasons for creating a schedule. But there’s one good internal reason: without one, nothing would…

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