Can people sign up for your newsletter on your website?

From time to time I visit my real estate newsletters clients’ websites, just to find out more about them so I can help them more in future. And here’s a strange thing. These people have newsletters. They mail them out. Yet on their websites there’s often no mention of them. That’s a big mistake. These…

Continue Reading →

The golden oldies

Drew McLellan summarizes as well as anyone I’ve seen the reasons why it’s smart to focus on your existing customers as well as going out looking for new ones. See his post, Concentrate on the old this week. Here are the advantages he mentions: They know who you are and trust/like you enough that they’ve…

Continue Reading →

Is your newsletter boring?

Rule #1 when writing your newsletter is this: focus on your reader, not on yourself. After all, readers are interested in themselves, not in you. So when companies fill a newsletter with how they’ve just got ISO 9001 or been awarded the Mayor’s Prize for Human Resources Development, they’re asking for their words to be…

Continue Reading →

Too little, too late

You already know I’m a big fan of keeping in regular touch with clients and prospects. With clients, keeping in regular touch increases the likelihood they will stay as clients and that they will buy even more from you. With prospects, it gives them multiple chances to buy from you and increases the chances they…

Continue Reading →

Elements of a successful newsletter: 13 – The Publication Schedule

This is the thirteenth in a series of posts about the elements of a successful newsletter.  13. The Publication Schedule Newspapers, magazines and even websites have a publication schedule. Everything is run like clockwork, to deadline. There are many external reasons for creating a schedule. But there’s one good internal reason: without one, nothing would…

Continue Reading →