Elements of a successful newsletter: 7 – Pictures

This is the seventh in a series of posts about the elements of a successful newsletter.  7. Pictures While a picture may say a thousand words, the pictures you see in some newsletters — unfortunately — say a thousand words of gibberish. Why are so many pictures not up to scratch? First, it’s difficult to…

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Elements of a successful newsletter: 6 – Writing Style

This is the sixth in a series of posts about the elements of a successful newsletter.  6. Writing Style Your main task as a newsletter writer is to get your newsletter read. Period. So that means  your writing should not get in the way of what you are trying to say. What do I mean…

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Elements of a successful newsletter: 5 – The Design

This is the fifth in a series of posts about the elements of a successful newsletter.  5. The Design This is an overview of newsletter design. I’ll go into more detail in later posts. There are 2 key things to remember: 1) Your design should make your newsletter easy to read 2) Your design should…

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Elements of a successful newsletter: 4 – Offers

This is the fourth in a series of posts about the elements of a successful newsletter. 4. Offers If your newsletter is going to work for you — in other words, if it’s going to increase your income — you’ve got to find a way to encourage people to buy something from you. It’s all…

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Elements of a successful newsletter: 3 – Personality

This is the third in a series of posts about the elements of a successful newsletter. 3. Personality For the most part, people buy from people and not from companies. That’s something  many salespeople (and many people who don’t consider themselves salespeople but nevertheless run a business) already know. After all, isn’t it true that…

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What is a Loyal Customer?

Just found a post on the Human Being Curious blog, called What is a Loyal Customer. It defines a loyal customer as having the following characteristics: A loyal customer will buy what you’re currently selling, and whatever else you come up with. A loyal customer feels more like a partner than a transactional buyer. Loyal…

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Great Resource: Online document conversion

I just tried out Zamzar.com, which converts documents of one type into an other. You just upload your document, select what format you want to convert it to and then wait. The site emails you back with a link you can use to download your document. It took about 30 minutes to receive a 4-page…

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Elements of a successful newsletter: 2 – The Content

This is the second in a series of posts about the elements of a successful newsletter. 2. The Content You’ll remember from my first post in this series that I said it was very important to focus on what interests the reader rather than what interests you. Then you’ll make it more likely your client…

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Elements of a successful newsletter: 1 – The Reader

This is the first in a serious of posts about the elements of a successful newsletter. 1. The Reader. Probably the most common mistake novice company newsletter publishers make is this: writing about the wrong person. What do I mean by that? Simply, that it’s not enough (and it’s not effective) to write about you,…

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