Why I don’t care much about Facebook (and nor should you)

Here’s an interesting stat that came across my desk yesterday: Email is 40 times more effective at acquiring customers as Facebook and Twitter combined! Think about that. You would have to make 40 social media posts to get the same benefit as one email. Now…I didn’t just make up these stats. They come from McKinsey…

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Just one bite

So there’s my five-year-old nephew, and in front of him is a plate of strange food. It’s new food. Something he hasn’t tasted before. His nose wrinkles up. Eeeeeewgh! “Take just one little bite,” says his mother. And he does…as if there is poison on the end of his fork. One. Little. Bite. And you know what? It’s not so bad after all. …five…

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The shop that sold only water

Once upon a time when I was in Spain I ran across a shop that sold nothing but water. And it wasn’t any of your fancy water from Fiji either. It was your plain, good-old grocery store water in plastic bottles. Now, I know that Spain is a warm country and people need to hydrate. But how could a store…

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New Year, New-sletter

I’ve often said that January 1 is my favorite day of the year. Way to peak early, huh? Downhill from there on. But seriously. There’s something glorious about the clean slateness of that day. A fresh start with no baggage. And what’s more, it’s a holiday. January is one of the golden times of the…

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