Why Building a List for Your Newsletter is so Important

Job number one for anyone with a newsletter (apart from sending the darn thing out!) is to build your list of people who want to hear from you.

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Who Are Your 1,000 True Fans?

 It would be nice if you were a blockbuster, wouldn't it? If you were Avatar. Or Martha Stewart. Or The Simpsons. But that probably isn't going to happen. Which means that you are probably further down the famous "Long Tail". There's the blockbusters there on the left, and then you're one of the gazillions fighting…

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Business Owner on a Wire

Have you seen Man on a Wire? The docu-movie about a guy who decides (and succeeds) to walk a tightrope between the two towers of the World Trade Center. It's a fascinating movie. It kept me entertained on a long transatlantic flight a few months ago. Anthony Tjan reminded me how the movie is also…

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Waste an hour? Make a Donation

Here's a neat tool I found the other day. You know how it is. You're working, and you think – hey, I haven't checked Facebook/the news/YouTube for a while. And so off you go on an unproductive odyssey. If you're anything like me, you do it all too often. So here's a website that can…

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Rework “Swift Boats” Karl Rove

Sounds off-topic, but check out this very funny "attack ad" on Karl Rove's new book by the author's of Rework. (BTW, Rework is well worth reading if you have a business. I just read it – and will read it a second time. I'll review it here when I get a chance.)

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