A Newsletter for Every Business – Free PDF Guide
Regular readers of this blog will know I'm on a mission: to get every business in the world (even funeral homes) to have a newsletter. So I'm giving away a huge PDF guide, called "A Newsletter for Every Business, Why every business (even a funeral home) needs a newsletter, how to turn newsletter writing from…
How to Make Your Newsletter Compelling
Interesting article in Business Week about making your email newsletters compelling. In bullets: Offer expert advice Stay true to customers' expectations Use customers to tell stories Deliver great content – money will follow. I totally agree. Read it here.
Why Even Funeral Homes Need a Customer Newsletter
Every business needs a newsletter. Even funeral homes. There are always eyebrows raised when I say that. What, for heaven's sake, can a funeral home put in a newsletter? Why would they need one? Imagine this: In town there are two funeral homes. Let's call them Dyer and Co. and Restinpeez Brothers. They're both as…
How to Hire Writers for Your Newsletter
I've always enjoyed working with freelance writers. I've done it pretty much all my career, and even now I use specialist freelancers for my ready-made newsletter products. Here are some tips for finding talented people to write for your newsletter. Where to find them I've found it's something of a buyers' market when it comes…
Why I Don’t Read This Company’s Email Newsletter
I love my proof-reading company, I really do. It does an excellent job with my customer newsletters. It also sends out a monthly newsletter. Good on 'em. But you know what? I don't read it. Here's why: it's almost solely about grammar and proof-reading. And, to be frank, I'm not all that interested in grammar…
Sending Email Newsletters to Canada? Read This
Marketing Sherpa has published a neat summary of new anti-spam legislation that has been introduced in the Canadian parliament. Read their report to get the details. (Open access until May 13, 2009)
Typical Email Newsletter Open Rates – Two Answers
There are two answers to the question: what's a typical email open rate? The first is correct but annoying; the second is a ball-park guess. For some reason, people tend to prefer the second. Answer 1: "It Depends" (Told you it was an annoying answer.) The thing is, it depends on who you are sending…