A Newsletter for Every Business – Free PDF Guide

Regular readers of this blog will know I'm on a mission: to get every business in the world (even funeral homes) to have a newsletter. So I'm giving away a huge PDF guide, called "A Newsletter for Every Business, Why every business (even a funeral home) needs a newsletter, how to turn newsletter writing from…

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How to Make Your Newsletter Compelling

Interesting article in Business Week about making your email newsletters compelling. In bullets: Offer expert advice Stay true to customers' expectations Use customers to tell stories Deliver great content – money will follow. I totally agree. Read it here.

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Why Even Funeral Homes Need a Customer Newsletter

Every business needs a newsletter. Even funeral homes. There are always eyebrows raised when I say that. What, for heaven's sake, can a funeral home put in a newsletter? Why would they need one? Imagine this: In town there are two funeral homes. Let's call them Dyer and Co. and Restinpeez Brothers. They're both as…

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How to Hire Writers for Your Newsletter

I've always enjoyed working with freelance writers. I've done it pretty much all my career, and even now I use specialist freelancers for my ready-made newsletter products. Here are some tips for finding talented people to write for your newsletter. Where to find them I've found it's something of a buyers' market when it comes…

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Why I Don’t Read This Company’s Email Newsletter

I love my proof-reading company, I really do. It does an excellent job with my customer newsletters. It also sends out a monthly newsletter. Good on 'em. But you know what? I don't read it. Here's why: it's almost solely about grammar and proof-reading. And, to be frank, I'm not all that interested in grammar…

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Sending Email Newsletters to Canada? Read This

Marketing Sherpa has published a neat summary of new anti-spam legislation that has been introduced in the Canadian parliament. Read their report to get the details. (Open access until May 13, 2009)

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Typical Email Newsletter Open Rates – Two Answers

There are two answers to the question: what's a typical email open rate? The first is correct but annoying; the second is a ball-park guess. For some reason, people tend to prefer the second. Answer 1: "It Depends" (Told you it was an annoying answer.) The thing is, it depends on who you are sending…

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