Age of Conversation

This is exciting. I’m writing a chapter for an ebook, called The Age of Conversation. The project, which is the idea of Drew McLellan and Gavin Heaton, is about community and conversation in the new era of communication that’s developed thanks to web 2.0 and blogs. My chapter will be about newsletters, of course. Proceeds…

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The independent bookstore — and your newsletter

Running an independent bookstore is a difficult task these days: you’re squeezed by the bookstore chains, the superstores and online retailers, all of which offer books (the bestsellers, at least) at a discount. So I was interested to read an article in The Guardian newspapaper today about an independent bookstore in London, England. Here’s a…

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Don’t forget to recycle your newsletter content

If you’ve written articles for your newsletter, don’t waste them. You can use them again in a variety of formats. Then you’ll get much more mileage out of everything you write. Try using them… On your website: you’ll add several search-engine friendly pages to your website that will attract more viewers and keep them sticking…

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How to get a newsletter design you actually like

I’ve just finished briefing a designer on the design for a new client’s newsletter. So I thought I’d share some of the things I do to make sure I (and my client) get a design everyone likes. Have a vision The most important thing to do is have a vision for what you want the…

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