The independent bookstore — and your newsletter

Running an independent bookstore is a difficult task these days: you’re squeezed by the bookstore chains, the superstores and online retailers, all of which offer books (the bestsellers, at least) at a discount. So I was interested to read an article in The Guardian newspapaper today about an independent bookstore in London, England. Here’s a…

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Don’t forget to recycle your newsletter content

If you’ve written articles for your newsletter, don’t waste them. You can use them again in a variety of formats. Then you’ll get much more mileage out of everything you write. Try using them… On your website: you’ll add several search-engine friendly pages to your website that will attract more viewers and keep them sticking…

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How to get a newsletter design you actually like

I’ve just finished briefing a designer on the design for a new client’s newsletter. So I thought I’d share some of the things I do to make sure I (and my client) get a design everyone likes. Have a vision The most important thing to do is have a vision for what you want the…

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