Small Gift, Big Benefit

'Tis the season for giving. My dry cleaner hasn't forgotten that. When I brought in my shirts and pants today, the owner handed me a lint remover and thanked me for being a customer this year. Every business should do something like this, because: It recognizes the relationship between the business and its clients, cementing…

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Two Great Sources of Images for Your Newsletter

I've mentioned before that you can find great images on Flickr and stock.xchng. Just make sure you check whether the photographer is giving you permission to use the image. Sometimes you just need to send a message asking for permission – I find that most happily give it. (Creative Commons licenses, used frequently on Flickr,…

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Find Newsletter Writing Daunting? How to Banish the Fear of the Blank Page

I had lunch the other week with a new entrepreneur. She thought a newsletter would help one of her clients in the not-for-profit sector to communicate with its donors. A good idea. But she was daunted by the prospect of having to create one – designing it, finding pictures, writing headlines, making sure everything lined…

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