Why it’s Okay if Your Newsletter is Rough Around the Edges
One of the great things about newsletters as a marketing tool is that they can cut through the noise of advertising that bombards your clients. They do this by providing useful content – being of service rather than simply selling. They also help create a personal connection between you and your clients. And it's for…
Use Coupons to Boost Your Company Newsletter Response
A subscriber to my newsletter for mortgage brokers sent me her version of the newsletter today. She'd customized it to include a coupon that gives $100 off closing costs to any clients that conclude financing with her. Great idea. Not only do coupons make it more likely your client will keep the newsletter but they…
Is Your Newsletter “Wall-able?”
You want your clients and prospects to keep your newsletter because the longer they keep it, the stronger your relationship. The best way to encourage them to keep your newsletter, of course, is to fill it with great content; articles that are aimed at your readers' interests – content that makes their lives better. Jeff…
That Word
Want a tip to make your writing more snappy? Before you publish, read your writing through for instances of the word "that". Chances are, you can delete the word "that" and keep the meaning of the sentence. Try it and see what happens.
A Clever, Timely Hook for an Offer in a Newsletter
Taking something that’s in the news and putting your own twist on it to make an offer to your customers is a great way to stand out from the crowd. By attaching your offer to something in the news you give the impression of immediacy, timeliness and relevance to your offer. Here’s an example I…
howitworks
how to customize your real estate newsletter 1. Every month (by 15th of the previous month) the latest edition of the Realtor newsletter will be posted in the members’ area of the website. 2. Use Microsoft Word to customize your newsletter as much as you like … even the title and the design. It takes…