Now say it like you mean it
I’m a big fan of using greetings cards as a marketing tool. I send them myself. They’re a good way to keep in touch with clients and prospects because they allow you to write a personal message that’s delivered in a format which is likely to get read. But if you’re using cards, you’ve got…
Useful Product: Fedex Kinko’s Print Online
Here’s a useful service that might help you print your newsletters. Fedex Kinko’s allows you to upload your document, have it printed and then shipped back to you (or anywhere else you choose). Or you can go to the nearest store and pick it up. Saves having to visit a copy shop twice – you…
Framing Value
I’ve just had some pictures framed. Beautifully. Funny thing about framing – it always seems too expensive. It’s just a frame, isn’t it? Of course, framing a picture well is a skilled job that takes time. But framers don’t demonstrate the value of that skill. They don’t give you a leaflet explaining the framing process…
A Marketing Lesson (With Rice and a Naan)
It’s a good day when dinner comes with some great marketing ideas. I’ve just come back from ordering at Veda, a new chain of Indian takeouts here in Toronto. Thought I’d share with you some marketing lessons. 1) Positioning. Most Indian takeouts (and I’m from the UK, where chicken tikka masala is the national dish!)…