3 Messaging Marketing Strategies You Can Try Today

Did you know there are now more than 1.3 billion people using Facebook Messenger every month?! There has been a shift from phone calls and more traditional forms of interaction to interacting with prospects and clients not only with text messaging, but with other messenger apps out there too. You can think of Facebook Messenger, for example, as a one-to-one channel rather than a one-to-many channel. If the thought has crossed your mind and you’re curious how your business could benefit from using a messenger or chat channel, we’re covering that for you in this post. 

Before we give you some ways to use it … here are some facts you should know.

Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and these are the trends among the people surveyed:

  •   63% said that their messaging with businesses has increased over the past two years
  •   56% would rather message than call a business for customer service
  •   61% likes personalized messages from businesses
  •   More than 50% are more likely to shop with a business they can message

Okay let’s jump into three Messenger marketing strategies you can try.

1.Deliver your content

The most common approach to deliver content to your readers is to use email. But it’s not the only way.  Some early adopters like HubSpot have tested this and actually found that their open rate was over 200% higher!

You can use a chatbot. If you want to explore this strategy, Matthew Barby from HubSpot wrote a great guide on building a Messenger chatbot using ChatFuel. With ChatFuel, you can create a chatbot to deliver your content without having to code. And it’s free regardless of how many messages you send.

2. Re-engage potential or past customers

One thing you might be wondering is this: how do I get people to talk to me on Facebook Messenger in the first place?

There are two ways.  Reach out to them individually (which will definitely use more of your time but is definitely effective) or use Facebook ads.

Sponsored message ads allow you to initiate a Messenger conversation with anyone who has messaged your Facebook Page before.

If you want to learn more about using Messenger ads then be sure to read this helpful blog post  blog post from Molly Pittman of Digital Marketer. By using sponsored messages, she was able to get a read rate of 67% up to 90%.

——> We offer done-for-you Facebook ad services if you want us to handle that part for you. Schedule a free consultation here at a time that works for you so we can learn more about you and your Facebook advertising goals.

3. Provide speedy client support

The last strategy we’re sharing is something you might be already doing. That’s providing timely client responses and interaction through Facebook Messenger.

Jay Baer, President of Convince & Convert, says social media customer service is the new marketing. He also says that it’s clear that people prefer to contact brands through messaging rather than through other channels and they want a response from brands — a quick one.

Don’t forget the facts:

  •   A Facebook study found that 56% of their respondents would rather message than call a business for customer service.
  •   In a survey of more than 1,000 people, Sprout Social found that most consumers expect a response on social media within 4 hours (while brands take an average of 10 hours to reply).

Sprout Social also found that 30% of the people would go to a competitor if a brand doesn’t respond.

It’s very easy to get started with this strategy.

First, you want to allow people to message you on Facebook Messenger. You can enable this in your Facebook Page settings. Under the “General” tab, look for “Messages” and click “Edit”. Then, check the box and click “Save Changes”. When you receive messages, hop over to your inbox by clicking on “Inbox” at the top of your Facebook Page to respond.

As more and more people adopt messaging, the potential for you to market and grow your business through Facebook Messenger becomes even bigger. Which strategy are you going to try first?

If you have more questions about how Facebook or Instagram could be good for you business, please schedule a free one-on-one consultation below.