Another excellent newsletter example

Earlier this month, I showed you an example of someone who took one of my ready-to-go newsletters and customized it themselves to make it even better. Today I’ve got an example of a real estate newsletter. This one is by Linda Frankl, a Realtor in Connecticut. You can see what she did here. Here’s what…

Continue Reading →

Write for real people in your newsletter

Here’s a useful writing tip from Drew McLellan. Here’s one of my favorite "tricks of the trade" when it comes to writing.  I create my audience from a composite from bits and pieces of the real people who engage with the product or service.  From those seemingly random facts, I concoct a 3-D, multi-faceted person.…

Continue Reading →

An excellent example of a customer newsletter

I’d like to show you what I think is an excellent example of someone using a commercially available, ready-to-use newsletter and customizing it to make it even more powerful. As you may know, I operate a service that provides ready-made newsletters for real estate agents and other professionals. The newsletters are delivered to my subscribers…

Continue Reading →

How to edit pictures for your newsletter

Photos are perhaps the hardest part of a newsletter to get right. If you don’t edit them properly, there’s a danger they will print poorly, which will harm the overall quality of your newsletter. The most common problems are using a resolution that’s too low and cropping the image badly. The resolution for printing should…

Continue Reading →