Another excellent newsletter example
Earlier this month, I showed you an example of someone who took one of my ready-to-go newsletters and customized it themselves to make it even better. Today I’ve got an example of a real estate newsletter. This one is by Linda Frankl, a Realtor in Connecticut. Here’s what I think she has done well: Prominent…
Write for real people in your newsletter
Here’s a useful writing tip from Drew McLellan. Here’s one of my favorite “tricks of the trade” when it comes to writing. I create my audience from a composite from bits and pieces of the real people who engage with the product or service. From those seemingly random facts, I concoct a 3-D, multi-faceted person.…
An excellent example of a customer newsletter
I’d like to show you what I think is an excellent example of someone using a commercially available, ready-to-use newsletter and customizing it to make it even more powerful. As you may know, I operate a service that provides ready-made newsletters for real estate agents and other professionals. The newsletters are delivered to my subscribers…