Are Printed Newsletters Bad for the Climate?
One of the arguments against printed newsletters and in favor of email is that because printed newsletters use paper, they are bad for the climate. Chris Anderson, he of The Long Tail and Wired magazine, has done an analysis that finds “dead-tree magazines have a smaller net carbon footprint than web media.” I don’t know…
The Canadian Tire Flyer
For many years, Canadian Tire has delivered a pretty thick flyer to people’s mailboxes every week. (For people who aren’t familiar with Canadian Tire, it’s a soup-to-nuts — or lightbulbs to auto parts — store that’s one of the most famous brands in Canada.) Canadian Tire also produces an email version. Yet despite what must…
The 22 Best Newsletter Tips Ever
Follow these and you won’t go far wrong with your newsletter. Some are old, some are new, some are borrowed…you get the picture. Remember who you are writing for. Your newsletter must be about your intended audience, not about yourself. Every client is tuned to WIIFM – What’s In It For Me. Make it useful.…
Real Estate Agents: What Would You Do to Justify a 7% Commission?
A lot of my newsletter subscribers are real estate agents, so this post, The 7% Solution, from Seth Godin is particularly interesting. But it’s relevant for any business. Quote: The challenge is… what if you had to charge 7%. What if you had to charge more when everyone else was charging less? What would you…
A Brand You World
I’ve been using my mp3 player the past few days to catch up on the teleseminars from A Brand You World – the global summit celebrating a decade of personal branding. From the site: In 1997, Tom Peters wrote his now iconic article “The Brand Called You” in Fast Company. Now ten years later, the…