Happy Clients Make Me Smile
It's not often I post testimonials from clients here. But this one made me smile. Are you making the most of testimonials you get from your happy clients? Thank You Ready To Go Newsletters! You have given me the most successful marketing tool I’ve used in my 11 years as a mortgage agent. I was skeptical…
Announcing…The First Newsletter Marketer of the Year
I’m delighted to announce that Patty Wagner, of MAS Insurance LLC, in Colorado, has won our first Newsletter Marketer of the Year contest. She wins an Apple iPad. Patty won for three reasons: Excellent results from her newsletters Excellent use of the customization features – she really made the newsletters hers Excellent and innovative marketing…
The Personal Paragraph: An Easy Way to Boost Response to Your Newsletter
One of my best clients called the other day to report something that made a big difference to the response to his wife’s real estate newsletter. At the top of every email newsletter he sent out, he added a personal paragraph about something that was going on in their lives. Just a tidbit. He tells…
The Business Owner’s Dirty, Little Secret
Maybe I’m just a screw-up. You see, I find the biggest battle I?face in business isn’t with competitors, or finding new clients, or customer service. It’s the battle that is waging right between my ears. It’s the voice that says “sales are terrible this week, you’re going to fail.” Or the voice that says “my…
Newsletters with Passion
Sometimes I?get this overwhelming urge. I?want to grab a business owner by the shoulders and give him a good, hard shake. “Why the heck,” I’d say through clenched teeth, “are you in this business anyway?” Once they’ve got over their shock (and probably called their lawyer), they might start to answer the question. Because deep down, hidden…
Is the Harvard Business Review Claiming You Can Spam Other Businesses?
The blog over at the Harvard Business Review is jumping. A recent post by Ruth P. Stevens stirred up that old hornet’s nest of “opt-in” versus “opt-out” marketing email. Here’s what she said: It’s OK to send unsolicited emails (newsletters and the like) to businesses with the expectation that they can opt out if they…