Be Gently in their Face
I wasn’t going to write today, but I was inspired by Seth Godin’s post, “My tooth doesn’t hurt.” It’s about how a marketer can build a solid business, even when they think their target market doesn’t need them right now (like a dentist who is badly needed when a person has a toothache, but easily…
What Not to Put in a Newsletter
Ding! Here arrives a new email. Ooh, a newsletter! I like those! It’s from a software company – A Letter from the CEO, no less. And that’s where things start to go wrong. Let me give you some quotes: “A New Corporate Strategy” “We have established a new corporate strategy designed to meet the continuously…
Why Customer Service Beats Low Prices
If you wanted any more evidence that now – despite the rough economy – is not the time to go cutting price, look at the results of the latest poll published by Marketing Sherpa (see chart at end of this post). It shows that while vendors believe price is the most important factor in customer…
Printed Newsletters and the Internet: Friends or Foes?
The other day I heard someone say, “Printed newsletters? That’s so 90s.” Let’s face it, when you compare them to email and blogs, printed newsletters do have – shall we say – a vintage feel. Dead trees and ink are hardly sexy in green-tinged, e-everything 2008. But this is the thing (actually, several things): 1) …
Shock: Some Good News about US Real Estate
If you watch enough CNN, you’ll be convinced that the American housing market – and the entire economy – is doomed. No hope. Just give up and wait. I’m not saying that things aren’t bad – that a lot of people are suffering, losing their homes and their jobs. The economy has changed and got…
Customer Newsletters: The 7 Deadly Sins
If you’re about to create your newsletter or are having someone else do it for you (perhaps using a writer/designer or a newsletter company) check out the following mistakes you’ll want to avoid. 1) From Corporate HQ: Your newsletter doesn’t need to look like it was created by the design department of a Fortune 500…