The Subtle Art of the Subject Line

Most of us marketers get tied up with what to write when creating blog posts or an email marketing campaign. The average email open rate is a mere 14.1 % for email campaigns, so if it feels like you have one shot at making eyeballs look at the content you lovingly poured your heart and soul into, you are not entirely wrong. 

The power of that click to open rate does not necessarily lie in the powerful prose of the email or blog post that you have carefully constructed but actually in the subject line. 

Writing a great subject line is an art form in itself – you need something catchy without sounding kitschy and enticing enough to get your customers to click and open your email. 

Luckily the brains at Hubspot have done the heavy lifting for you by compiling a list of the best subject lines to increase your click to open odds. 

Click here to see some of the best subject lines.