How Newsletters Benefit Companies in the Business-to-Business Market
I was asked by an accountant the other day about how he should create a newsletter program. Most of the newsletters I’ve created to far have been aimed at consumers – for example real estate newsletters that Realtors can use to send to their clients, mortgage newsletters for mortgage brokers’ clients, etc. But really, there’s…
Why Hibernating in Tough Times is a Bad Strategy
Thankfully, it’s summer right now. But winters here in Ontario can be frigid. It’s no wonder the bears go to sleep and wait it out. Unlike the chickadees, which are busy hunting for food, even in blood-freezing temperatures. I’m here to tell you this: during tough times, be a chickadee, not a bear. This isn’t…