A Marketing Lesson from Hazel Wheeler’s 67-Year Diary

Hazel Wheeler found a diary at the age of 14. She went on to write entries in that diary every day for the next 67 years. That fact, while astonishing, isn't the most interesting thing to be found in Hazel's diary, however. Instead, it's the nature of the entries. For example: “John Lennon of The…

Continue Reading →

Forget the Pulitzer. Does Your Newsletter Pass the Bathroom Jury?

This post contains a concept some readers might find distasteful. Reader discretion is advised. Frankly, I don’t care how many awards your newsletter might win for its design or its writing. This is the thing: there’s one criterion that is far more important: is it bathroomable? Do you customers take your newsletter into the bathroom?…

Continue Reading →