3 Clever Ways to Use Facebook Groups for Retaining Clients

If your customers use Facebook and you are looking for a way to increase customer retention, then you may want to think about how you can use Facebook groups to strategically nurture those relationships. In this post we’re covering 3 ways you can boost customer retention using groups without costing you a penny.

1. Reward Your Clients. 

Create a group to reward your customers and make them feel special — for example, a group exclusively for people who have purchased your product or have worked with you before.

You can send an email inviting customers to join, or insert the link on a landing page.

To set up your Facebook group for success right from the beginning, give it a clear name and description. This will help prospective members know what the group is for and be able to determine if it’s a good fit.

2. Share Content That Enhances the Customer Journey. 

By regularly sharing high-value content that can’t be accessed elsewhere you’ll be creating a feeling of exclusivity. Your group members are likely to be your most loyal clients, and by providing insider content that is both valuable and free, you’re rewarding their loyalty.

Facebook now allows you to create “units” to group together information on topics. This makes it much easier for your members to find specific things.  Note:  In order to do this, you need to ensure that your ‘group type’ is set up as Social Learning.

3. Use Your Facebook Group to Provide Customer Service. 

So many of your clients use social media and find it easier to reach out for help or to get a question answered online. They want to connect with you in a way that is authentic and easy.  

So using your group as a customer relations option is a great option for your business. 

Make sure you maintain an active presence and respond promptly to customer questions and posts. Let your members know the best way to contact you, whether it’s via Facebook Messenger or a comment in a post.

Your Facebook group gives you an opportunity to engage and connect on a more intimate level with your customers on social media. You can nurture and improve your relationships with existing customers by using key Facebook Group features and keep them coming back for more.