How to Use a Newsletter to Prove that a ‘Commodity’ Product Can Be Special

Here’s a fascinating case study from a company that sends out a newsletter in every box of eggs it produces. Yes, eggs that come with their own newsletter. I’ll give you what I see as the big takeaway first: You might think that eggs is eggs. But, as we’re told, some eggs are better than…

Continue Reading →

Another Great Example of a Customized Real Estate Newsletter

It makes me smile from ear to ear when one of my clients takes the real estate newsletter I offer and really  makes it theirs. Here’s another example (click here for a previous one), this one from Marianne Derjean, who is with broker McGuigan Pepin, in Quebec,  Canada. Here’s what I love about it. A…

Continue Reading →

Newsletter Delivery: Local Newspaper vs. Direct Mail

Here’s an interesting anecdote from one of the members of my real estate newsletter service in Ontario, Canada. This real estate agent uses his newsletter for lead generation (by mass mailing it) and to keep in touch with past clients. For the first seven months he was a member, the newsletter was delivered in the…

Continue Reading →

How to Make Time to Send Out Your Newsletter

I know, sometimes doing the newsletter seems a bit of a chore.   Even I feel that – and I’m The Newsletter Guy! Here’s how I make time. Maybe the same kind of thinking will work for you. Are you familiar with Stephen Covey’s “7 Habits of Highly Effective People”? In that book, he talks…

Continue Reading →

How to Avoid Boring People with Your Newsletter

I went to my dentist this week. Great guy. Excellent dentist. Super team. He makes me want to floss. He also has a newsletter – at least he used to. I didn’t see it this time. I didn’t get to ask if it was working for him, but I suspect it wasn’t too well. Why?…

Continue Reading →

Your Clients Want Smiles not Frowns – an Antidote to CNN’s Doom and Gloom

A request from a new member of my real estate newsletters service came in yesterday. (As he’s new, he doesn’t know I do this already…but it’s always good to be reminded.) He said he is looking for newsletter articles as an antidote to his clients. For example, the headlines in the newspapers show doom and…

Continue Reading →