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The unsurprising AI backlash

As it turns out, people prefer humans when they interact with customer service, ask for help in school

What Taylor Swifts Era’s Tour Can Teach Us About Business. 

*Bet on yourself- After a global pandemic, we didn’t know if large stadium tours would be a thing

Typos, be gone!

A typo here and there is totally forgivable. We are humans who send out human written newsletters, blog

The Importance of Print.

Direct mail isn’t a new idea *but* for a while it’s popularity waned. With so many people online,
The R2G log with books behind it and math calculations on a chalk board.

Skim Readers and Your Content

Gen Z and Gen Alpha are not into long form, they are into skimming. So how do we

5 Elements Every Newsletter Must Have

Newsletters come in all shapes and sizes; all lengths and  subjects; all languages and points of view. BUT,

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