Back-to-School Blessings in a Backpack

The school year is already upon us and the lazy, hazy days of summer vacation are already starting to fade away. The idea of back to school shopping elicits excitement for many, but for others, having to return to school is a financial burden that many families can’t seem to afford. Approximately 15 million kids…

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4 Reasons Why You Should be Using Opt-in Forms for Easier Automation

Using an opt-in form can be a godsend in making it easier (and safer for email marketing compliance) to incorporate your latest contacts into your email marketing newsletters. If you want to make your life easier and keep your contacts current with automations, make sure you read this – you’ll learn how you can bring…

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Instagram Scheduling Just Got 100 x Better

Instagram has continued to gain popularity, but it hasn’t been easy to schedule posts on this social platform ahead of time. Unless you were using a separate third party app, posting to Instagram from a desktop computer was not an option. The exciting news is that that has all changed with Facebook’s latest update. Now…

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A Beginner’s Guide to Using Hashtags on Social Media

Even though you’ve seen them, you may be asking, “So, what exactly is a hashtag?” A hashtag is a word or phrase preceded by a hash or pound sign (#), used to group messages on a specific topic especially on social media apps and sites. By adding the # sign, that word or phrase used…

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For the Love of Barbecue & Disaster-Stricken Communities

BBQ’s are synonymous with hot summer nights, wholesome food, good friends and family and we’ve learned about one organization that unexpectedly translated those good feelings and love of the grill into a year-round charity called Operation BBQ Relief.  Eight years in and they have grilled up almost 3 million meals in 60 disaster-stricken areas across 26…

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Don’t Make These 6 Rookie Email Marketing Mistakes

The negative impact of bad email marketing sending habits can be so difficult to bounce back from when you aren’t following some of the basics. If you want to do everything in your power to improve your chances of landing in someone’s inbox instead of their junk folder, make sure you read this so you…

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What we learned about the pursuit of Flamin’ Hot Cheetos

As July 4th approaches and we think about celebrating American independence, we can’t help but think of the pursuit of the American dream, painted with grit, determination and success often from humble beginnings. The journey behind the garish and beloved Flamin’ Hot Cheetos (that are still a phenomenon today and completely disrupted the food industry)…

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4 Tips for Better Live Video Events on Facebook, YouTube, Instagram, WhatsApp, etc.

Videos are everywhere: Facebook, YouTube, WhatsApp, LinkedIn, Instagram and more. Live video is clearly the hottest thing since Facebook and entrepreneurs and marketers in every niche are taking advantage by hosting their own live sessions. Some of them are pretty good. They’re well attended, fun to watch, and you feel like you benefitted from attending.…

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Step-by-Step Guide to Email Marketing Statistics

If you don’t know the difference between your open rate and you click through rate or you want to know who has been opening your marketing emails, we’ve got you covered in this detailed guide to your email marketing statistics. We’ve written the steps out for you, plus you’ll find more helpful tips on…  what…

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Member Site Improvements in the Works

We’re excited to share that we’re working on updating this site for our members. It’s been a long time coming and it is now within reach. We’re adding a customer profile section, quick shortcuts to your templates, a searchable help section and more. Stay tuned for future announcements about phase 1 and phase 2. We…

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2019 Social Media Marketing Industry Report Highlights

Social Media Examiner is known as one of the most influential social media websites and they have just released this year’s Industry Report. Social media marketing for your business is important, and so we thought we’d share the highlights from the 50-page report which speaks to how marketers are using social media to grow businesses.…

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Why You Should ‘Thank’ Your Unsubscribers

The negative impact of a spam complaint is a million times worse than when someone on your list unsubscribes. It is definitely sad to have someone unsubscribe especially when you’ve worked so hard for your connections and your leads. But, there are major reasons why you should thank the marketing gods that they unsubscribed instead…

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Inspiration for real estate newsletter topics

You probably have a lot of ideas for stimulating, fascinating articles in your head right now. But here’s the danger. If you don’t start keeping an eye out for these gems of ideas, the evasive little devils will disappear on you. As I said before, when inspiration strikes, write it down. Maybe you don’t have…

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Real estate newsletters – general rules of writing

People who come from a journalism or English-major background have an advantage—they’re less likely to suffer from graphophobia, and they probably have a sense of writing structure and format. On the other hand, they’re more likely to self-judge and worry about writing “perfect” copy. But never fear—whether you’re a confident author or a nervous newbie,…

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The forget-me-not real estate agent

Where did you go the last time you bought special occasion flowers? Can you remember without looking up your credit card statement? Had you ever been there before, or did you pick the florist ‘on the way’ to somewhere else? Or did you screech to a stop when you saw the FLOWERS sign, remembering that…

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Why real estate newsletters are more important than ever

Less than 20 years ago, everyone needed to contact a real estate agent to get information about a listing. Now… they go online and it’s all there. They even go to Zillow and *think* they get a home’s real price. Tomorrow? Maybe they will find a way to bypass agents altogether. So what worked back…

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My best year ever

Sometimes people ask us for examples of successful customers. Here is an email that came in this week: Hi Kyla I wanted to share my thoughts with you on my business. I am having my best year ever this year – I have been marketing my neighborhood of 250 homes for gosh, I don’t know…

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They’re hungry for direction and advice

I just came back from England, my homeland. You know… we Brits are notoriously different to read. Sometimes, it’s difficult to know what we think about anything because we’re so indirect. When a Brit says an idea is “interesting,” what he often means is that it’s the worst idea he’s ever heard. Maybe we don’t…

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How real estate agents use their newsletters

You’ve heard from me plenty about how great newsletters are. So now… how about hearing from some actual real estate agents? I’ve put together a page on my website. On it are case studies, along with some audios in which clients talk about how they use our newsletters. Take a look. You’ll get some good…

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You, the mini-celebrity

It’s a funny world we live in. For example, when Oprah or Ellen DeGeneres or a Kardashian say something, people listen – even though these stars often have nothing valuable to say on the subject. That’s the power of celebrity. Now, even though you’re not as famous as they are, you can still be a…

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