What The Heck Is TikTok & Should You Be Using It?

Have you heard all the noise about TikTok and perhaps been wondering if it’s something you should be paying attention to? You may have been thinking that it’s only for youngsters, right? It’s that app that people lip-sync and dance on isn’t it?  Well, at first look that may be what you see, but it’s…

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Over 40 ways to stay entertained while staying at home because of COVID-19

As we practice social distancing and staying at home to reduce the greater potential impact of COVID-19, we now find ourselves navigating a very different way of being. To battle the cabin fever for those already at home or to curb some of the ongoing updates, we’ve gathered over 40 quarantine activities, with online links…

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How Solving Math Problems Gained 300,000 followers on TikTok

A deli in the Bronx is making waves on social media for coming up with a creative 5 second twist on giving. Ahmed Alwan, a 20-year-old college student, and son of the Lucky Candy store owner, has a history of giving. Always giving coffee or free food to those he sees homeless on the street.…

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Don’t Make These 6 Postcard Mailer Marketing Mistakes

Direct mail is experiencing a renaissance as businesses search for new ways to reach prospects and customers. In case you missed the stats from last time, response rates from direct mail are on the rise and many brands are finding success by tapping into it. One of the easiest entry-level direct mail options is postcard…

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2020 Social Media Trend Predictions

Want to up your game on social media in 2020? Then it’s important to know what trends will matter most this year. While there is no shortage of platforms where you could be investing your time, it all comes back to your audience. Are you getting in front of them where they’re spending their time?…

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Is Direct Mail Marketing Still Effective?

If you feel like direct mail isn’t a hot new technology, you’re right. It’s not the latest, flashiest tool in the arsenal, but it is making a resurgence as companies try to reach their audiences in our pesky, overloaded digital marketing world. Learn 6 reasons why direct mail marketing is more effective than digital marketing…

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How to Market to Different Generations Across Social Media

The generational divide in social media is real and especially important is crafting a message that makes a connection specific to the generation you service. As social media becomes more and more important to businesses as a marketing tool, it’s important to understand how to maximize your efforts when it comes to your target audience.…

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What is Your Headshot Really Saying About You?

Believe it or not, your headshot is tantamount to the perception not just of you, but of your likability, competence and professionalism in your business. Your photo has an impact on the connection you make with your contacts (and let’s hope it is a positive one). Look at the results of these studies and find…

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How Global Connection Grew Out of Watching Australia Burn

Stories of people launching fundraising campaigns and collecting donations on social media show how these platforms have the capability for an everyday Joe to become a hero and just how powerful a tool it has become in our lives. This was truly evident while Australia faced millions of burning acres and the loss of human…

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How to Improve Your Email Marketing with a Goodbye

When you look at your campaign sending reports, you can start to see who is opening your emails and, just as importantly, who is not. There are 4 reasons why you want to say goodbye to deadweight contacts, but only after you’ve given them some chances to stay in touch with you. You’ll find these…

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7 Ways to Grow Your Business With Video

Video is the most effective element in digital marketing today and continues to grow without any signs of stopping. We’ve included statistics and types of videos you can record along with easy ways to use video in your marketing efforts to stay ahead of the curve and your competition. Remember: If they aren’t watching you,…

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5 Marketing Tools to Achieve Top of Mind Status in 2020

We’re still in denial, but 2020 is almost upon us. For small businesses closing out one year and and looking into the future means preparing yourself for what changes and trends are ahead. Marketing options and trends are constantly evolving and move fast. Top marketer, Eric Sui, and his company Single Grain came up with an…

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Senior Songbirds Release 1st Studio Album at 102 & 88 Years Young

Not only are Alan R. Tripp and Marvin Weisbord inspirations for trying something new at any age, but in their pursuit to create something meaningful for themselves, they discovered a niche audience that was sorely missing a needed product. These two men in a Pennsylvania retirement community recently proved that age is just a number…

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7 Call-To-Action Phrases That Get Visitors Clicking

Captivating writing matters in marketing, and everything you post on social media about your business is marketing! Being able to articulate ideas clearly is key to capturing the attention of prospects, especially when you are asking them to take some type of action. If the copy you craft doesn’t draw visitors in, guess what? Yep,…

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3 Video Editing Apps You Need to Know

What if we told you that video editing could be as easy as pumpkin pie? Well, now it can! We had the awesome opportunity to attend the National Association of Realtors® (NAR) Conference in San Francisco that took place at the beginning of November 2019. What an event! There were over 150 educational sessions offered.…

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Angel Flight’s Making Sure the Sky’s NOT the Limit for Medical Treatment

As the holiday season kicks into full swing, it is often a nostalgic time because of the flooding of memories from years past. With that comes a natural reflection on what we are thankful for. It can also be a time to spread cheer and many turn to community involvement to share their time and…

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How to Send [Free] E-Cards this Holiday Season

Now is a great time to show your contacts that you care about them without having to wait for a birthday or anniversary. Set up a free e-card campaign in your ActiveCampaign account to spread holiday cheer and brighten their days. In this post you’ll learn how to send date-based campaigns which can be used…

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How to Set (and Achieve) Meaningful Social Media Goals

Ever feel like you’re just throwing posts up on social media and hoping that something will work to get traction with your followers? Don’t worry. If that sounds like you, you’re not alone. Most businesses and entrepreneurs know they should have a social media presence, but forget that a little bit of strategy goes a…

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6 Common Cybersecurity Mistakes and How to Avoid Them

As Cybersecurity Awareness Month comes to an end, we’ve got cyber security on the brain and want to help you avoid 6 common and expensive mistakes that small businesses often make. We continue to become more connected and more reliant on cloud software and social media, making it easier for sensitive information to be hacked.  …

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The Myth of Being an Overnight Success

The path to success in business isn’t as much of a steady line as many brave entrepreneurs and ambitious business owners may originally think. The myth of the “overnight” success is just that — a myth. “Overnight” success stories begin years ahead of time and the “overnight” part comes with a break through after years…

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