What is content marketing and why do I need to do it?
If you’re in charge of marketing for your business, you may have stumbled upon the saying “Content is king” once or twice. In this post we are covering why content is king and why you need it. If you are sending out your monthly newsletters, then you’re already on the right track, but if you’re…
5 Reasons You Should Care about Social Media Marketing
Social media marketing involves creating and sharing content on social media networks like Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube, in order to achieve your marketing and branding goals. In this post, we’re sharing 5 reasons why you should care about social media marketing and 3 simple tips for success. This involves publishing great content…
A Home Buyers’ Checklist for Your New Clients
As a real estate agent, it’s as much a tightrope walk for you as it is for your homebuyers, especially if you’re looking to not just close a sale but also ensure that your clients’ home ownership goals are best met. It provides a sense of fulfillment knowing that your assistance and dedication helped them…
How to Educate New Home Buyers
Every day, there are thousands of new home buyers that are entering the market looking for a home to buy. But if you’re not actively engaged in reaching these home buyers, you could be missing out, and you can bet that your competitors won’t waste time sliding in to take those valuable relationships. It’s because…
Direct Mail Marketing Campaigns: What are they and do they work?
There are many facets of marketing (a necessary part of the success of any business) and a load of buzzwords that go along with it and those can get confusing. There are lead magnets, blog posts, email sequences, email campaigns, and also print campaigns all geared towards creating a sales funnel and enticing a prospect…
9 Ways To Get and Use Testimonials
As a small business, you know how important testimonials are to your business. As a matter of fact, a 2018 study found that 54% of social media users read reviews on their preferred platform when researching new products or services. Social proof is important. So what’s your marketing strategy for getting testimonials and how are…
Best Practices in Finding New Real Estate Leads
One of the essential things that you must do as a real estate agent in order to find new leads is to keep in constant communication with everyone in your network. Leads very rarely just fall into our lap–very few people do a Google search for “real estate agent” and pick a name. No, they…
Blogging 101: A Beginner’s Guide to Getting Set Up & Rolling
A blog is an awesome way for your business to share insights, helpful topics, resources, and industry updates to any site visitors. Not only that, but Google’s SEO approach has changed in recent years to favor sites that actually provide answers to questions that people are searching for in Google. This means that if your…
7 Ways to Find More Home Buyers
You’ve got the sellers. You’ve got the house. It’s staged. The yard is perfectly manicured. The season is perfect. Now where are all the buyers? Many real estate agents, homeowners, and investors are struggling to find buyers for their house. The market isn’t in a downturn, but there is stiff competition to stand out from…
5 Biggest Marketing Mistakes You Can Make
Picture this: You have a list of clients and prospects that you send email and print communications out to religiously, but you aren’t getting any responses. Why not? Well, make sure you aren’t making one of the mistakes we’ve outlined in this post that could be costing you responses. We all make mistakes, but when…
3 Messaging Marketing Strategies You Can Try Today
Did you know there are now more than 1.3 billion people using Facebook Messenger every month?! There has been a shift from phone calls and more traditional forms of interaction to interacting with prospects and clients not only with text messaging, but with other messenger apps out there too. You can think of Facebook Messenger,…
10 Ways to Grow Your Email List with Lead Magnets
A lead magnet is an incentive that attracts prospects to provide their email address or contact information in exchange for your resource. They are one of the top ways you can increase your email list. If you haven’t been using a lead magnet to capture contact information of new connections, you are missing out on…
10 Tips for New Real Estate Agents
Are you a new real estate agent? Check out these ten tips to help you as you start your new career. As a new real estate agent, you should know the basics of real estate. From selling a home, real estate laws, neighborhoods, and being familiar with home services such as lawn care services and…
40 Seconds of Caring Can Changes a Patient’s Health Trajectory
When Covid-19 hit North America, frontline workers were hailed as the heroes, and we all sang our praises by clapping, banging pots and ringing bells. And, all the while, we’ve neglected the essential personnel working in the background at our hospitals. Often seen as the “invisible” workers are the custodians of the hospitals. The ones…
How to Stream a Zoom Meeting on Facebook Live
You can stream a Zoom webinar or meeting LIVE on Facebook to your Facebook timeline, a group or a page that you have admin access to. This means that your participants can join via Zoom or watch and comment on Facebook Live. So why would you use Zoom and not just use the Facebook Live…
Finding Real Estate Leads During the COVID 19 Pandemic
Having killed more than 400,000 people worldwide, and 110,000 in the United States alone, COVID-19 is a once-in-a-lifetime event that is reshaping the way nearly every industry is doing business, and real estate is no exception. During the lockdown many open houses were simply cancelled, and the market stalled for a time as no one…
Shocking Statistics about Marketing During COVID-19
When COVID-19 swept through our world, it disrupted everything from the way business is conducted to the way we go grocery shopping. And this also rings true for marketing. Old marketing tactics may not be your best bet as consumers are craving loyalty and trust. These are two words that any marketing campaign must evoke…
It’s Tempting, But Don’t Do It
Has buying an email list to quickly grow your number of contacts ever crossed your mind? This can happen when someone is desperate to grow their business quicker. While it may seem like a good solution, we’re covering reasons why purchasing a list is going to harm your reputation, not only with contacts, but also…
How a Devoted 15-Year-Old Inspired Others to Care for their Seniors
When COVID-19 swept through the country and left everyone grappling with the new normal, many forgot about the most vulnerable members of our society – our beloved elders. This wasn’t the case for 15-year-old Hita Gupta. She took it upon herself to organize goodie bags filled with puzzles, adult coloring books, and colored pencils to…
Social Media Usage Skyrockets
With over 3 billion regular social media users prior to the pandemic, there have been significant increases in daily screen time since it began. A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the…